Sustainable Beauty - Refill, Reduce, Recycle!

Sustainable beauty refers to a holistic approach to beauty and personal care that emphasizes environmental responsibility, ethical sourcing, and social consciousness. Sustainable Beauty seeks to align personal care routines with values of environmental caretaking, ethical practices, and social responsibility, offering consumers options that are both good for them and good for the planet.

What is the B Corp Certification?

The B Corp Certification is a certification awarded to for-profit companies by B Lab, a non-profit organization. It signifies that the company meets rigorous standards of social and environmental performance, accountability, and transparency. B Corps, or Benefit Corporations, are businesses that prioritize not only profits but also their impact on society and the environment.

To become certified, a company must undergo an assessment process that evaluates its overall impact on its workers, customers, community, and environment. This assessment covers various areas such as governance, workers' rights, community engagement, environmental practices, and business model transparency. Companies need to achieve a minimum score on this assessment to be eligible for certification.

Why is sustainable beauty important?

Unsustainable beauty practices impact everything, from our oceans and wildlife to our health. Yet many brands and consumers alike don’t take it seriously enough, yet. On average, only 14% of cosmetic waste reaches recycling centers, and a small piece of that gets recycled.

Contrary to popular belief, not all plastic is recyclable, and it’s not recyclable if there’s unwashed foundation or conditioner residue in it. Luckily, there are several ways beauty brands can reduce plastic packaging. By working with environmentally friendly ingredients, and using compostable packaging and product materials that limit waste, beauty brands can take a leading role in shifting the narrative.

The beauty industry is increasingly prioritizing sustainability. Inspired by more environmentally-savvy consumers, the beauty market is slowly coming around. Collaboration among brands, along with the sharing of resources and expertise, holds promise in making sustainable beauty a reality.