BRAND PROFILE: Alfaparf Milano

Born in Italy, Alfaparf Milano is now an international beauty brand, selling on six continents (they don't have products in stores in Antarctica). They use the very best raw materials to create hair care products that meet the needs of every individual and style.

Lisse Design Keratin Therapy enhances and maintains your professional keratin straightening process. Its shampoo and conditioner maintenance care and rehydrating mask keep hair strong and prevent dryness.

Semi di Lino products let your hair shine with the brilliance of diamonds. One of their most popular lines, has solutions for every hair issue and provide the nourishment hair needs. One of the most desired products - Cristalli Liquidi - is a serum that truly works wonders. The oil works to protect hair fibers and instantly produces a brilliant shine.

Precious Nature is your choice if you love the effects of botanicals and natural ingredients like pistachio, almond, grape and lavender oils.

Style Stories is Alfaparf's complete line of styling products, everything from hairsprays to mousse to gels and pomades, all made to let you tackle any style.