BRAND PROFILE: Alterna

"Alterna-tive" haircare means you don't have to choose between natural ingredients and high performing products. Their formulas, with clinically proven results, are made with pure, sustainable ingredients like caviar, sea silk, bamboo, and kendi oil. Alterna product ingredients are eco-certified, sustainably harvested. All are free of sulfates, parabens, gluten and synthetic color. No products are tested on animals.

Alterna has three comprehensive cleansing, conditioning, treatment and styling brand lines - Caviar, Bamboo & Ten.

Caviar is decadent & anti-aging. Alterna Caviar Anti-Aging transforms hair. You'll get luxuriously healthy and youthful-looking hair after just one use. Plus you will enjoy a lavish, indulgent experience. Caviar products contain an infusion of caviar extract, vitamin C and cytokines which give the hair with brilliance, elasticity, and a more youthful look.

Replenishing Moisture hydrates dry, brittle hair for improved manageability, softness, shine and texture.
Restructuring Bond Repair is formulated with their exclusive Caviar Bond Enforcing Technology that helps re-bond, rebuild and seal the cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%.
Multiplying Volume gives hair a natural fullness with the Marine Plumping Complex .
Infinite Color Hold keeps color true & vibrant longer as it protects against UV color fade and rinse out. Clinically proven to deliver up to 70 days of vibrant color.
Smoothing Anti-Frizz is formulated with a blend of nourishing oils to control the level of humidity affecting the hair. Over 80% less frizz for up to 72 hours.
Clinical Densifying, formulated with Red Clover Densifying Complex gives you the appearance of fuller hair. Proven to provide thinning hair with significant improvements in texture, thickness and overall condition with regular use.

Bamboo products are eco-certified and organic. This means: No Gluten - No Parabens - No Synthetic Color - No DEA - No TEA - No Phthalates - No Mineral Oil - No PABA - No Paraffin - Recyclable Packaging -Biodegradable.

Containing Pure Organic Bamboo Extract (a renewable resource) immediately boosts hair's intrinsic strength and lays the foundation for healthier hair. Rare Organic Kendi Oil is a robust source of multiple essential fatty acids (Omegas 3, 6 & 9). It works to repair and maintain your hair's natural lipid layer while anti-oxidant powerhouse Tocopherol fights free radicals protecting hair from future damage

Ten is three Perfect Blend products - Shampoo, Conditioner, and Treatment Mask. These botanical based products contain the Perfect Blend of TEN nourishing and transforming hair ingredients: Arabian Frankinsense, Afrian Cacao Extract, Color Hold Complex, Caviar Age-Control, Bulgarian Primrose, Moroccan Quillaia, White Truffle Oil, Hyaluronic Acid, Grape See Oil & Arnica Flower.