Brand Profile: Shibui.
Introducing Shibui. - An aesthetic of simple, subtle, and unobtrusive beauty
Shibui is a simple and clean color care line that is devoted to exceptional natural ingredients that promise the best for your hair and our planet! Building better beauty with ethics is part of every Shibui formulation, giving you the peace of mind knowing that your beauty choices aren't just skin deep! With a beyond beauty mindset, this brand designed conscious color care that creates healthier hair for rich and lasting hues.
Shibui is a third-generation family-owned manufacturing business that's located in St. Paul, Minnesota. Their 30 years of experience have been focused on providing innovative health and beauty products that deliver exceptional results. In-house, they have their manufacturing facility, a fully staffed lab, an art department, production, and a packaging facility.
Healthy Hair is Beautiful Hair!
We put our hair through a lot with color processing, heat styling, and environmental stresses. To help combat this, Shibui uses lush botanicals to reinforce hair with essential nutrients while advanced complexes help smooth the hair’s cortex. This combination of nature and science is at the heart of every Shibui product, helping to elevate your hair care to result in strands that have vibrant shine, softness, and body.
Core 4 Color Complex
Every Shibui product is infused with their Core 4 Color Complex, which features a proprietary blend of 4 essential ingredients that were specifically chosen to moisturize, preserve, rejuvenate, and protect beautiful hair color. These key ingredients include Oat Oil, Bamboo Extract, Vegan Tripeptides, and Rice Seed Protein. Oat oil is rich in vitamins, minerals, and fatty acids that help to condition dry scalps, seal in moisture, and helps to protect hair color. Bamboo Extract is high in Silica to promote hair strength and thickness, as well as softens the hair and retains moisture. Rice Seed Protein helps your hair strands sustain strength and flexibility, and is a natural volumizing agent that maintains shine and detangles hair. Lastly, the Vegan Tripeptides help to strengthen the hair, improve hair elasticity, moisturizes the hair follicles, and helps to reduce hair breakage.
The Power of Peptides!
Shibui's specially formulated products are designed to harness the power of peptides to help nourish and strengthen hair strands from within. Peptides help to rejuvinate the hair, improve hair structure, enhance hair elasticity, and helps to reverse the effects of damage caused by bleach, chemical services, and heat. The peptides Shibui uses are Vegan Tripeptides and Pea Peptides. Tripeptides prioritize the integrity of your locks while enhancing their color. This helps nourish and strengthen each strand, resulting in luscious and resilient hair. This helps your hair follicles lock in moisture, banish frizz, and add additional volume. Pea Peptides are rich in essential amino acids that play a role in forming a nutritive structure around hair strands to maintain a healthy appearance.
Synthetic-Fragrance Free
Shibui’s foundation on clean and unobtrusive beauty extends to every aspect, especially fragrances! “Simply scented” means they only use natural, custom-blended essential oils and extracts to achieve better, synthetic-free fragrances. Not only are these fragrances pure and uncomplicated, but they are also the most alluring, soft, and clean scents in color care today!
Collections, Key Ingredients, & Custom Natural Fragrance:
- Everydayness: Everydayness products contain natural extracts of Peach Kernal Oil, Babassu Oil, sake, and Rose Water to help strengthen and soften hair.
- Custom Natural Fragrance: Fresh, clean, and renewing scent with floral notes of cherry blossom.
- Ultra Hydrating: Ultra Hydrating collection contains natural extracts of Camellia Oil, Hyaluronic Acid, Shea Butter, and Lemongrass Oil that moisturize, smooth, and strengthen, leaving hair clean and vibrant from scalp to end.
- Custom Natural Fragrance: Fresh, crisp, and natural fragrance with energetic scents of dew-kissed flowers.
- Toning: Toning collection contains natural extracts of Acai Oil and Hibiscus Flower Extract to remove yellow-tones and brassiness, which help create more vibrant and glossy looking hair.
- Custom Natural Fragrance: Invigorating blend of sophisticated floral rose petals and sweet, juicy berries.
- Treatment:
Clarifying Shampoo - Apple Cider Vinegar and Rosemary Extract
Peptide Primer Leave-in Treatment - Vegan Tripeptide, Pea Peptide, Chia Seed Extract
Peptide Polish Anti-Humidity Treatment - Vegan Tripeptide, Karanja Oil, Arginine - Custom Natural Fragrance:
Clarifying Shampoo - Clean, bright, refreshing fragrance with notes of freshly picked watermint.
Peptide Primer Leave-in Treatment - Invigorating blend of sophisticated floral rose petals and sweet, juicy berries.
Peptide Polish Anti-Humidity Treatment - Fresh, clean, and renewing scent with floral notes of cherry blossom.
