BRAND PROFILE: Ouidad

Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types: Loose, Classic, Tight, and Kinky - and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

Ouidad knows your curl inside and out, ensuring that your hair - with its unique curl pattern and distinctive style - stays hydrated, healthy, and happy.

Their formulas use the most sophisticated ingredients. They combine decades of experience with the latest in scientific breakthroughs. They use only the deepest moisturizers and most nourishing botanicals to strengthen every strand. Over time, you'll see that your curly hair doesn't just look better - it will also be softer, stronger, and healthier.

Quidad doesn't just add moisture and repair, their product formulas let you select the right product for your type of curls. They make low-lather products, cleansing conditioners, and styling products to give your curls the bounce and hold they need to look fabulous all day long.

Quidad doesn't forget the kids either. Each of their "Kurly Kids" products is tough on tangles, but extremely gentle on their delicate curls.