BRAND PROFILE: AG Hair - Advanced Goodness Since 1989

Advanced Goodness since 1989

AG Hair is a luxurious hair care line that restores hair to optimal condition with all shampoo and conditioners being PH balanced to restore hair's health. With a full line of styling products for sleek or textured looks, you'll have no problem reaching your hair goals with AG Hair. Clean is in AG's nature, combining science and nature by selecting the highest quality ingredients to develop formulas that deliver purposeful results. Driven by care, the entire collection is free from drying sulfates, vegan and cruelty-free.

AG's Natural hair care line is for the modern minimalist. AG's newest products have been stripped down to their essence and formulated with up to 98% natural and nutritional, plant-based ingredients. They have combined a beautiful aesthetic with innovation and an abundance of natural ingredients to create healthy hair from the inside out.

AG's line for Curly Hair keeps curls beautifully hydrated, with shine and bounce. Most curly-haired people know the more you mess with curls, the less they shine. AG knows that your hair pattern is personal, so its products are designed to help you create a healthy foundation for your curls to flourish. Each product infuses the hair with moisturizing and curl-enhancing ingredients that are rich in nutrients.

After an early career in hairdressing in England, John Davis moved to Vancouver and met his partner in life and business, Lotte, who was then fully immersed in retail merchandising and design. It wasn't long before they combined John's expertise in hair styling and product performance, with Lotte's creative and marketing background, founding AG Hair in 1989. They started by filling bottles by hand out of their Vancouver home. Demand grew faster than they could have anticipated, and it was not long before they moved their operation into a full-scale manufacturing facility. Today AG can be found in thousands of salons around the world. AG still manufactures its own products in Vancouver, as well as bottling and each stage of development.

Giving back is pretty important to them. AG's Co-Founder Lotte Davis is passionate about empowering women. Originally from Africa herself, she was acutely aware of the disproportionate inequality women and girls in Africa suffered, and in 2008, she began to work on a plan to help alleviate this.

She started her own charity called One Girl Can, and through regular visits to Kenya and Uganda, a very unique, holistic program developed. It ensures the successful transition of one girl living in extreme poverty to one woman working in a career of her choice, having a voice in her community, and eventually giving back herself to ensure the next generation gets the same opportunity as she did.