BRAND PROFILE: Pravana - Groundbreaking & Cutting Edge Products

Brand Promise:
To empower stylists by providing them with superior products, unprecedented and unmatched in value, that will enhance their businesses and lives.

Founded in 2004 by 30-year beauty industry veteran Steve Goddard, PRAVANA International is a global salon professional hair care brand "created by stylists, for stylists".

The name PRAVANA is derived from an ancient Sanskrit phrase, which translates to The Source of All Things.

The brand's core mission is to provide unparalleled, high-performance beauty solutions to salon professionals and their clients everywhere through a range of carefully curated, innovative hair care products that are formulated from only the best, and most natural ingredients available to the beauty industry.

They take a responsible and altruistic eco-conscious approach, which includes biodegradable packaging, natural, non-harmful ingredients, and a built-in charitable contribution for every purchase made - donating a portion of each sale to the City of Hope.

All of their hair care products are always free of parabens, sulfates, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products, but known to be harmful to users or the environment. This hybrid approach, which marries time-proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural while also protecting the planet and its people.

Pravana's product lines include:

Nevo - Pravana's Care system is 100% Vegan & Gluten Free. They use exclusive Drops of the Amazon elixir and have 100% Biodegradable Packaging.

Chroma Silk Vivids - An innovative 3-part regimen to gently cleanse, hydrate, and effectively seal hair, ensuring long-lasting color protection to keep color as vibrant as ever.

The Perfect Blonde - Say goodbye to brass forever with this Purple Toning regimen from the brand that knows color! Pravana is utilizing a special dye formula to beautifully transform and refine the tone of blondes everywhere.

Color Protect - Improves manageability and color longevity, while adding shine and smoothness. This collection features a shampoo and conditioner that are clinically proven to ensure color lasts up to 60 washes and improves smoothness.

Intense Therapy - Pravana's reparative line. This collection features a Cleanse, Condition, and Masque to help reduce breakage, and improve manageability, smoothness, strength, shine, and softness of the hair.

Purify & Revive - Features a priming demineralizing spray that is infused with plant-based lactic acid to help remove hard after deposits and leave strands weightlessly volumized.

Truity - Truity is a color-safe care collection formulated without animal-derived ingredients, parabens, phthalates, mineral oil, artificial colorants, and synthetic dyes. The shampoo is made from 86% naturally derived ingredients, and the conditioner is 95%.

Use PRAVANA Hair Care Products to style, repair, and hold your hair beautifully!