BRAND PROFILE: Maria Nila

Maria Nila is not the usual hair care brand. Their 100% vegan and cruelty-free products are developed out of love for animals, and a belief they should not be part of hair care products. By providing high-quality vegan beauty, they make it easy for everyone to take a step towards a sustainable and friendlier world.

When you choose Maria Nila, you choose cruelty-free, climate-friendly and color protecting hair care produced in Sweden. Their chemists develop products with carefully chosen ingredients that make a difference for clients, salons, animals and the environment. They have their own product development, production, filling, and warehouse in a factory in Helsingborg, Sweden. From there ship all over the world.

Maria Nila 100% vegan shampoos, conditioners, and masques come in formulas True Soft, Sheer Silver, Pure Volume, Luminous Colour and Structure Repair.

Maria Nila Colour Refresh is a gentle hair masque with non-permanent color pigments.

By using Colour Refresh you can easily either intensify your current color or change the color in your hair. The color washes out successively and stays in your hair for about 4 - 10 washes. It ranges in 15 shades.

In 2018 Maria Nila opened up the doors to their new innovative factory and beauty hub. Located south of Sweden, this hub multiplied the manufacturing capacity by four! In this facility, everything happens, from creative ideas to finished products. From trend forecasting and resourcing of new ingredients, to chemistry, formula development, filling of bottles and finally storing in a warehouse on their way to salons all over the world.

This factory is designed to produce sustainable beauty, features like a solar panel covered roof, equivalent to the energy usage of 60 households, and a circular air condensation equipment. This allows for the residual heat to be transferred back into the production process, means great energy efficiency that makes the most out of the invested resources. The new beauty hub has a capacity of producing 5000 products per hour, generating less energy and emissions per produced unit than ever before!

At Marian Nila, they have a more modern and holistic view on working conditions. They provide a fully equipped gym center, charging stations for all of the company's electric cars. They also have a 64 sqm plant wall to enhance the air quality, how cool is that! Inside the building, the laboratory 'The Innovation Room' and "˜The Beauty Studio' also make way for great creativity to further create upcoming trends, educate hairdressers and develop tomorrow' hair care products.

Maria Nila has safety and quality checks in every step of the production chain. They assure that you that their products have the highest possible quality, in every single unit. By driving and controlling the entire process from concept to product, they are able to guarantee healthy working conditions and high-quality formulas.