Cruelty Free, Vegan & Organic
CRUELTY-FREE
Cruelty-free means that the products, and the ingredients that were used in the product, were not tested on animals at any stage during their development. Many brands do go through the processes of being PETA or Leaping Bunny certified, but what about the brands that don't? This does not mean they do test on animals, just that they haven't gone through those larger companies. Also, some brands may not test on animals here in the states but do in other world-wide market places. We are doing the research for you, so you can make a well-informed purchase.
VEGAN FRIENDLY
Vegan means that the products contain no animal ingredients or animal by-products. This includes well known ingredients like honey, beeswax, gelatin, yogurt and other less obvious animal by-products like:
ORGANIC
Across the USA, UK and Australia, certified "organic" has a very similar definition. The FDA has started regulating brands use of the word "organic", meaning for brands to openly market themselves as organic there are hoops to be jumped through. We are asking the questions and looking into all of our brands being organic or not. That way you know, even if they don't outright say it. If you're buying certified organic generally your products (food or the ingredients in your cosmetics, for example) come for a farming system which uses: