Guided by the fusion of scientific innovation and natural essence, AG Care (formerly AG Hair) meticulously selects top-tier ingredients to formulate products that yield intentional outcomes for clean and beautiful hair. Their comprehensive range is entirely devoid of harsh sulfates, aligning with their ethos of mindful care for hair health. Furthermore, they proudly uphold their commitment to both vegan and cruelty-free practices, ensuring that their clean hair beauty products are ethically produced.
Their unwavering standards mean that their formulations are always without drying sulfates, gluten, DEA, PABA, parabens, DMDMH, and similar substances that compromise the purity and integrity of your hair. This dedication ensures that their products remain aligned with their core values of clean hair beauty while delivering exceptional results.

RESPONSIBLE IMPACT

They believe how they create their products is meaningful — from end to end. It’s how they make their products, care about their people, and treat their planet, all while promoting clean hair beauty.

REFILL POUCHES, ALUMINUM PACKAGING, RECYCLED PLASTIC PACKAGING

Their packaging echoes their commitment to sustainability and clean hair beauty. They offer refill pouches for their shampoos and conditioners, reducing plastic waste significantly while maintaining the health and radiance of your hair. For select products, they've introduced rust-free, infinitely recyclable aluminum packaging, ensuring that your clean hair beauty routine is eco-friendly. Additionally, their classic collection of shampoo and conditioner bottles feature post-consumer regrind (PCR) plastic, contributing to a more sustainable packaging alternative that aligns with your clean hair beauty goals.

GIVING BACK

Giving back is the reward for their success, and they are committed to making a difference on a local and global level, supporting both people and the environment. Each year, they donate product, food, and financial support to organizations across their community, while also focusing on clean hair beauty. Since 2008, they have partnered with One Girl Can to empower girls in Kenya through education, training, and mentorship, helping them achieve their aspirations while fostering clean hair beauty.

FOUNDERS' LEGACY

Founded in 1989 by John Davis and Lotte Davis, their brand's legacy is one of innovation, emphasizing both clean hair beauty and sustainability. John's expertise in high-quality ingredient utilization harmonizes with Lotte's design philosophy, reflecting simplicity and natural beauty that align with clean hair beauty principles. This dynamic duo initiated sustainable and clean hair beauty practices before they gained widespread recognition.

PACKAGING FOR A BETTER FUTURE

Their sustainable packaging materials embody their commitment to creating a brighter tomorrow for both you and the environment, promoting clean hair beauty. They continually explore more sustainable options, underlining their belief in making beauty environmentally conscious while ensuring your hair remains healthy and vibrant.

In essence, their process reflects their dedication to product quality, environmental stewardship, and making a positive impact on the world of clean hair beauty.

Originating from Canada, their products are meticulously crafted and packaged at the source in Vancouver, BC. Every step of the production process takes place within their cutting-edge manufacturing facility, reflecting their dedication to quality and clean hair beauty.

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