It's A 10 Products
As a first time user, I was really happy. I have been dealing with dry, frizzy hair and it has calmed down. - Anonymous Verified Buyer
I have been using this product for 2 years now. - Anonymous Verified Buyer
YOU WANT THIS MASK! - Anonymous
This is such an amazing serum. It smells wonderful but also makes your hair feel amazing. You can see a difference in the health of your hair right away! - Anonymous
My first and still favorite leave-in product! - Anonymous
Love this product! Even days after washing my hair and using this, my waist length hair is still soft enough and has enough slip to not tangle up at all. My style has needed way less refreshing and my hair has so much shine! Love love love! - Anonymous
This makes my hair feel so soft and smooth. So happy I found this product. Would strongly recommend this to everyone!!!! - Sherri R.
I have color treated hair so I use a special salon product shampoo for color treated hair and a separate conditioner by the same company. I got a new perm last Saturday and since I couldn't shampoo for 48 hours I asked my hair stylist/colorist what I could do to liven things up a bit and she said to use my It's a 10 Miracle hair mask. Wow! it really increased my volume like I've never known. I just love the bounce it gives my hair. - Susan M.
I have really fine hair that gets tangled after showering and this product makes it so easy to comb through. Because my hair is so fine it is easily weighed down by heavy products but not this one. This stuff is so light but so effective. I'll definitely be repurchasing this when I run out. - Alma O.
before doing your regular set, either rollers or blower, apply a bit all through your hair, and it conditions like silk . Amazing ! - Alma O.
Truly Miracle HaircareIt's A 10 was created by Carolyn Aronson, a hairstylist with over 20 years of salon experience. She traded in her scissors for a product line and has never looked back. It's A 10 products with 10 (or more) benefits in every bottle. This hair healing brand focuses on providing you with shiny, bouncy, beautiful hair. They have developed segments to support all hair types. From coily to straight, blonde to dark, dry to oily, long to short, It's A 10 creates miracle products to fit your individual needs.
It's A 10 is a globally successful haircare brand, but they make sure to keep their core values at the forefront of their business. Giving back is a huge part of the It's A 10 brand. They have supported agencies like Right Action for Women, City of Hope, The Trevor Project, Good 360, and many more. They ensure to update their cause and give back based on the world's current needs. One of their long-living causes is ending animal testing. You can find It's A 10 supporting legal actions and petitions to end animal cruelty at any time.
It's A 10 is proud to be:
Woman Owned & Founded
Cruelty-Free & Leaping Bunny Certified
Giving Back Focused
Award Winning & Press Favorite Brand