BRAND PROFILE: Prive

What do we all want in a beauty brand? Performance, authenticity and transparency. We want the products to work, but we also want them to use authenticity when describing their product and transparency when listing their ingredients. That's Prive!

We all live for good hair days, but we know you can't spend hours on your morning routine. our products are powered by the highest performing natural ingredients on the planet, developed to simplify your regimen. Prive shampoos and conditioners are pure enough to use as skincare, because asking for products that perform AND smell incredible AND help in achieving that "natural look" in our shower is NOT too much to ask for.

Their products are made at their own facility with the cleanest water in America. They never add harsh cleansing sulfates like SLS, sodium chloride or gluten to their manufacturing process or test on animals. Instead their products contain clean fruit and plant ingredients. Proudly crafted in the USA.

Their powerhouse blend:
A Prive' product is gentle on hair, keeping it safe and healthy. It is free of harsh chemicals. Prive is not only excellent for your hair, but your health. Prive is full of everything you want, and nothing you don't. They use only the latest and greatest ingredients from high quality suppliers, which created their two signature line-ups.

The antioxidant line-up invigorates and shields against free radicals, deterioration and damage. These products contain botanticals like bamboo, acai, green tea, goji berry, sweet green peas, pomegranate and charcoal.

The revitalizing line-up is to rebuild and strengthen from the inside out: jojoba, baobab, kukui, and quinoa combine to restore hair.