Say goodbye to brassy locks, and say hello to beautiful cool-toned blondes and silver with the Verb Purple Mask.

This violet toning mask eliminates unwanted warm tones in color-treated blonde, grey, or silver hair tones. This reviving mask brightens, softens, and rehydrates blonde and silver hair, leaving it happier and healthier than ever!

Key Ingredients:

Acai extract, the purple superfruit, is high in antioxidants which help protect fragile strands and provide ultimate moisture.

Pro-vitamin B5 hydrates, smoothes and adds vibrancy to dull strands while providing hair with a natural boost of body.

Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading.

Violet pigment cancels out yellow, brassy tones.

How does a purple mask work? Color theory tells us that purple tones cancel out yellow tones because they are on opposite sides of the color wheel. The same applies to the semi-permanent violet pigment in Purple Mask when applied to yellow, brassy hair. So the Purple Mask deposits a small amount of violet pigment into the hair, which cancels out warm, brassy tones to keep blondes bright.

The Verb Purple Mask is formulated without parabens, sulfates, or gluten, has a vegan formula, and is PETA-Certified.

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Allow Purple Mask to sit on the hair for 5-7 minutes. Rinse. Use once a week or as needed.

Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Acai) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, Acid Violet 43 (CI 60730), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

VERB Purple Mask 6.3oz