Why purple? Color Theory tells us that purple tones cancel out yellow tones because they are on opposite sides of the color wheel. The same applies to the semi-permanent violet pigment in the Purple Shampoo and mask when applied to yellow, brassy hair. So the Purple Shampoo deposits a small amount of violet pigment into the hair, which cancels out warm, brassy tones to keep blondes bright.
The Verb Purple Shampoo is formulated with Pro-grade violet pigment that eliminates brassy tones instantly while coconut fatty acids deeply hydrate and nourish tired blonde strands. How often should you use this shampoo? For best results, we recommend using the Verb Purple Shampoo once a week. If you notice your hair getting too brassy too soon, use it twice a week or every other wash.
Follow up with the Verb Purple Mask, an ultra-rich hydrating and nourishing mask that is specifically designed for the special needs of your beautiful blonde locks. Formulated with a pro-grade violet pigment, acai extract, and sunflower seed extract to protect fragile strands, nourish hair, and prevent color fadeout by shielding hair from harmful UV rays.
Key Ingredients
Who's hair can use this?
The Verb Purple Shampoo and Purple Mask are formulated without parabens, gluten, or sulfates, have a vegan formula, and are PETA-Certified.
Set Includes:
