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Redken Products
Redken Guts 10 Volume Spray Foam Redken
Guts 10 Volume Spray Foam
starting at: $22.00
  5 of 5 stars
Redken All Soft Conditioner Redken
All Soft Conditioner
starting at: $19.50
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Redken All Soft Shampoo Redken
All Soft Shampoo
starting at: $17.50
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Redken Color Extend Shampoo Redken
Color Extend Shampoo
starting at: $17.50
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Redken Hot Sets 22 Thermal Setting Mist Redken
Hot Sets 22 Thermal Setting Mist
starting at: $22.00
  5 of 5 stars
Redken Extreme Shampoo Redken
Extreme Shampoo
starting at: $20.50
  4 of 5 stars
Redken Extreme Conditioner Redken
Extreme Conditioner
starting at: $20.50
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Redken Brews Shave Cream Redken
Brews Shave Cream
starting at: $19.00
  4 of 5 stars
Redken Brews Mint Shampoo Redken
Brews Mint Shampoo
starting at: $16.50
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Redken No Blow Dry NBD Redken
No Blow Dry NBD
starting at: $25.00
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Redken Brews Daily Shampoo Redken
Brews Daily Shampoo
starting at: $16.50
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Redken Laboratories, founded in 1960, is a company built from the inspiration of a dynamic, entrepreneurial American actress named Paula Kent. Frequent chemical services and style changes were routine for any aspiring actress of her day, but Paula was extra sensitive to many of the products used by the hairdressers and make-up artists. She felt continually frustrated that no one could explain why the products were irritating. Necessity is the mother of invention, and Paula realized that working with professional hairdressers, she could help millions of other people also wanting high performance products that were gentle. Paula Kent and her hairdresser, Jheri Redding (thus the name ''REDKEN'') began with three products and an intensive education program for hairdressers about the chemistry of hair and skin. The formulas were developed based on three principles: Protein technology (since hair is composed primarily of protein), an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin. Products recommended exclusively by licensed cosmetologists in professional salons. By 1965, Paula had full ownership of Redken Laboratories based in California. During the '70s and '80s, the company was a leader in product technology in the US and abroad. In 1993, L'Oreal purchased Redken and now its headquarters are on 5th Avenue NYC. Today, Redken is a global leader in professional hair care products and services. The company is energized with talented people, strong partnerships with the best hairdressers and superior Research and Development. Redken products are now available in professional beauty salons in over 50 countries.



The basis of Redken products lies in three areas: Protein, pH, and professionals. Since hair is composed of protein, Redken uses protein technology to create quality products. They use an acidic pH which complements the natural pH of hair.

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