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Goldwell Soft Color Semi-Permanent Foam Color 4.2oz

Goldwell Light Dimensions Soft Color Semi-Permanent Foam Color 10BS (Beige Silver Blonde) 4.2oz
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10BS (Beige Silver Blonde)10P (Pastel Pearl Blonde)10V (Pastel Violet Blonde)
$17.99 $0.00 USD
Save 20% on Goldwell     Activate
Ammonia-Free and Oxidant-Free Semi-Permanent Color Foam

Unleash your creativity with this revolutionary formula that combines the power of direct dyes with a luxurious foam application. Say goodbye to harsh chemicals and hello to intense, vibrant results that won't compromise the health of your hair. Soft Color's unique ammonia-free and oxidant-free formulation ensures that you can achieve the look you desire without the damaging effects of traditional hair color treatments. What sets Soft Color apart is its versatility. Soft color can be quickly and easily applied. The foam consistency ensures even distribution, making it perfect for ombre, balayage, or all-over color.

Soft Color is ideal for:
  • Effectively refreshing color and colored streaks between salon visits.
  • Experimenting with new shades.
  • Blending minimal grey hairs.


    • Features & Benefits:
  • Conditioning color foam based on direct dyes with a pH value of 6.8.
  • Reaches up to 80% of its total color intensity after only 5 minutes.
  • Lasts for 6 - 8 shampoos.
  • Ideal for salon and home use.
  • Brilliant, vibrant color results.
  • Quick and easy application with brush or comb without dripping or skin staining.
  • Even color results on all hair structures.
  • Non-alkaline, non-oxidizing, no ammonia.
  • Soft Color with Panthenol provides volume and elasticity.
  • 125ml can is usually sufficient for 5 - 6 applications.
    • 5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I use this product once a week. It enhances my hair color and also conditions it. I have used it for many years and only order it from Beauty Care Choices. I love this product!
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    Great product to try in these times where salons are closed. I don't think I left it on long enough the first time I applied it (like 6 min), but left it on for double the amount the second time and it covered the gray better. Still trying to perfect my application technique (thick curly hair and sectioning is a bit of a challenge), but I'm happy to have this product to experiment with. Two applications and I still have more left in the can. Will leave it on a bit longer with the next application. Shipping turnaround time was awesome!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    During these virus times if you don't want to go to a black market hairdresser this product is the perfect solution. I purchased 5n & 6rb to match my current color. My first application I left on for 40 minutes but I did another application around my face and at my part line and left on 1 hour to get a sufficient coverage on my grey grow out. Not only covering my grey the product conditions your hair. Not sure if I could do this on my own so it helps to have another person to get to the hard to reach/see areas. Great product during these current virus times. It's nice to not have to wear a hat for a cover up!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I use this product to maintain my blonde color and keep the brassiness away. It's fantastic. I personally leave it on for 1 hour, and not 15 minutes like suggested. It leaves the hair beautiful and smooth.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    This product does exactly what it's suppose to do. Also, it smells good. Very impressed.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    It's a good product if you in between hair color.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I bought this product on recommendation from your Hair Care specialist. We discussed the Goldwell color intensity my hair dresser had been using (before the mandatory lockdown for Covid-19). Your associate suggested I use this product and to to go 1 down from the color Intensity my hairdresser used so as not to darken the color already there. Although, this product did not completely cover the grey, and by this I mean even after applying it dry and leaving it on for 30 minutes before rinsing out (only using conditioner, not shampoo for the 1st day), the greys were muted, but not completely covered! The grey began to become more apparent within a short time/ a few washings, but because all the color was well blended, it was very livable. What I really like about this product was: It blended the color of the new hair growth as if I had been seen my hairdresser, I even received compliments from her when I finally saw her last week because the color matched (the few people she had seen who tried to care for their color themselves, she told me had really botched their hair color, esp. having used boxed colors from pharmacies, etc). I loved that this product gave my hair lots of beautiful texture. It took me a time or 2 to learn to apply it uniformly (do wear gloves or be forewarned it will also color your hands). Once I got used to uniformly applying the mousse, I would take a comb to part my hair and then use my finger(s) to spread the mousse over the new hair growth; it really was very easy to apply. The results of using this product helped me get through 4 months without seeing my hairdresser. I definitely will continue to use this product when I can't get to my hairdresser on time!!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I've used this product for years to cover sparse gray in my dark brown hair. It consistently lasts about 8 shampoos for me. People often ask me if I have highlights I use either the 6B or 6N. I started using at the salon, but now keep it on hand and apply between hair appointments if needed. Great product!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    Great product for toning out yellow brass. I'd say if you have orange brassy hair after bleaching, this may not be strong enough to neutralize that. But, it worked great on my yellow tones. I've used it twice now, and I still have more left.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    My first time using it. My hair was so soft and it covered the grey roots. I'll definitely purchase again!!
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I always use Goldwell color for my hair and this website has the best prices for the quality of product that you're getting. They ship fast and efficiently so Im never waiting forever for my order to come in. Beauty Care choices allows me to easily touch up my hair in between salon visits with the peace of mind that I am receiving quality, salon. quality product each time!
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I'm a hairdresser for over 20 years and LOVE Goldwell color it always covers grays and is true to swatch/ colors you can't go wrong with it and this toner is the best when you're in between color services
    would buy again
    would recommend
    1 out of 5 Verified Buyer
    Soft Color
    I tried this product twice, processed longer than recommended the second time, still just a faint stain on grey hair. My hairdresser only uses Goldwell products, so I was surprised and disappointed.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    This product is quick, easy and safe. Hard to mess up the application and it gives great results that last about 10 days. I like to mix the Gold Blonde with the Sahara Blonde. That way I get the perfect color.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    The product was so easy to apply. It had a wonderful scent and I felt the coverage was more than adequate. It made my hair feel refreshed and vibrant.
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I have used Goldwell Soft Color for several years but it's the first time I use 10B and I love it! I have had compliments on the tone and how healthy my hair looks with this Soft Color 10B( Pastel Beige Blond) I will continue to use this product. Plus I had really good customer service which I value a lot.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This product is so easy to use. Just foam it onto your roots and when finished proceed to put it through the rest of your hair or use another color to enhance. It is easily mixable with other colors. Never messy and smells good. It has more depth of color than any other product I have used.
    would buy again
    would recommend
    5 out of 5
    Soft Color Semi-Permanent Foam Color
    Work exceptionally on all hair types and races. Brilliant hair colored.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have been using this product for years and always get consistent results. It keeps my color and hides my gray. Easy and quick in the shower. Remember to keep a separate towel for this process as it will stain.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I used this product to help blend out my dirty blonde natural roots. Always bleached my hair and moving to no more bleach/dye. This product is helpful in doing that without "goofing" my roots.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    Easy to use and not harsh on hair
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have found this product Excellent for covering outgrowth of color - & have used it many times between new color application -
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    Very good color. Easy to use.
    would buy again
    5 out of 5 Verified Buyer
    Soft Color
    My hairdresser recommended Sahara Blonde mousse to add highlights to my now grey/white hair. After a demo, I ordered some to use at home and have been pleased with my new look. I can add a touch here and there on my damp or dry hair. No issues with it rubbing off on clothes or pillows! It works so well a friend started using for grey touch-ups on his sideburns!.
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    The product is good but this color isn't quite right. I'm going order a different shade next time. But will buy soft color again.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have used this haircolor for two years and I also like the fact that it feels conditioning on my hair when I use it.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    As a consumer with newly silver/white natural hair, this product is great. The more you use it or the longer you leave it on your hair, the brighter your hair. It is a foam that is easy to apply. It smells great and leaves your hair silky soft. I have tried the"purple" products and they stain my hair and leave it purpish-not to my liking!This product does not contain any purple!!! '
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    First time using this product, smells good, my hair felt soft afterwards. I would rate it as a very good product, I think I should of gotten the ash toner for my hair type.
    would not buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    Softens greying hair
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I am very happy with the color and feel after using this product.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    It grabbed me a little too well, though. Beware if you have grey because this may turn your roots pink. Otherwise it added some nice copper hues.
    would buy again
    would recommend
    1 out of 5 Verified Buyer
    Soft Color
    When I sweat or wake up from sleeping my face has the dye on my face when I take a cotton ball and toner to my face. It does not cover gray roots temporarily either, though it says it does. Very messy for white tiles in the shower. Is not a good product.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    After growing three inches of 80-90% grey roots during the shelter in place, it was time for an intervention. My hair is a medium brown, usually a Goldwell level 7ish with highlights that are almost grown out. After consulting with my stylist (and testing a strand), I mixed these colors half and half and applied as directed to damp hair. I left it on for 10 minutes then rinsed. The result was hair that was slightly darker with a cooler tone than desired but overall an OK hob. It doesn't cover grey well but (in my case) blended it enough to be passable. My goal was not to get a weird color, especially on the roots. I'd use it again with a lighter color but there may be no way to achieve a warm tone. I'm not gonna mess with red given that the grey roots could turn pink! It's a little messy but you expect that when applying color. The foam is too thin to apply with a brush (I tried). Wear and old shirt and use gloves and a towel you don't care about and you'll be fine.
    would buy again
    would recommend
    2 out of 5 Verified Buyer
    Soft Color
    Not knowing what color would cover my gray hair the best I ordered three different colors. I tried the Light Blonde (8N) first and it did not produce the color I wanted. Coverage was poor. I look forward to trying another color.
    would not buy again
    would not recommend
    4 out of 5
    Soft Color
    I am using the product to cover the gray in my hair usually handled by the beautician. Our beauty shops are all closed due to the Pandemic.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    love the product. was exactly what I needed. came to my house quickly
    would buy again
    would recommend
    2 out of 5 Verified Buyer
    Soft Color
    I expected more from this product. The color was nice and soft, over my previously dyed (Goldwell only, for years) blonde. But it seemed not to touch the gray areas at all. Left it on 15 minutes the first time, 30 the second. I wish I could say more.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have used the Goldwell product for years I am from germany
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    So happy to have found this product! Easy to use! Thank you Beauty Care for having this in stock at a great price!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I used to get my hair colored at a salon. But with the virus shutdown my dark roots and grey were starting to show big time. I tried this product as my salon uses Goldwell products. It worked really well. I matched my color and it was really easy to use. I am about to buy some more!
    would buy again
    would recommend
    5 out of 5
    Light Dimensions Soft Color Semi-Permanent Foam Color
    As a consumer, I have been trying different products but none were the right thing. Too much color and too bright. This product is easy to use and not messy and only takes 5 minutes. Great!
    would buy again
    would recommend
    3 out of 5 Verified Buyer
    Soft Color
    During this horrible time, not salons open and the gray keeps growing. I've tried Style Edit for root coverage. I choose black as my hair is a dark brown(colored) with 90% gray. It worked ok but only darkening the gray. I tried another product by Tressa other than give my hair a few highlights did nothing for the gray. Now I tried this Goldwell Soft Color 5N the darkest shade and it didn't work well. I will try this one more time, but I'm not getting my hopes up. Is there any product besides a permanent color that will help if you are a dark brunette? Goldwell is a good product. They should make darker shades also. I would try it again only if they made a few shade darker.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    Super personal service. They took time to call to make sure of my address. Very nice person to work with!!!!!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I am a consumer and this is the first time using the product. I will order again.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    i go to a salon and have goldwell colorance on the length of my hair. which is long and very thick. way too long right now. when roots grow in silervy things we call them. she uses Goldwell Top Chic. the colors she uses ar 6n and 7n for a dark blonde result. between root retouch i like to touch up the places that show the silver strands. have beeing using Color WOW. powder, but i wanted to try this after a rep told me it can be used for root cover. i did it last night. and Wow does it work well. i thought the conditioning aspect would make the hair limp or oily but it doesn't. it bleands seamlessly. i am so glad i tried this.and it really colors well left it on between 15 and 20 min. rinse off, and done. beautiful result. use this for retouch of roots. It Wokrs Wonderfully! very happy
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I knew this wouldn't cover all the grey, but it did a good job of toning it down. It also gave my hair a nice sheen.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This was a very easy product to use. The results were natural looking and my hair felt soft and healthy.i
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I use after washing my hair, just on the roots to cover gray -- while it doesn't completely cover, it does a great job of blending. This is good for light brown hair; the light brown mousse color (5N) is pretty dark. I just put a little leave in conditioner over it, then blow dry. Sometimes I use a little of each, 7N and 5N.
    would buy again
    would recommend
    1 out of 5 Verified Buyer
    Soft Color
    I was so hopeful this product would cover even if oh so slightly my grey & it did absolutely nothing. I followed the instructions to the letter & actually left it on for 20 minutes. After rinsing my hair & drying it, there was absolutely no difference in my hair. I hate to say it because I'm a big fan of Goldwell but this product did nothing for me.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    Can't get to the salon, so I use this on roots in between...covers so well, easy to use, and covers almost one week of daily washing and styling.
    would buy again
    would recommend
    5 out of 5
    Soft Color
    product is so very easy to use. coverage is great - color is perfect. even covered the grey! hair looks healthy and shines beautifully!
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    I bought Goldwell Soft Color to cover up my roots until my salon opens up again. The foam was easy to apply directly where I needed it, and the color turned out beautifully! I will definitely buy this again!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I love the product. Nice color. Easy to apply. Easy on the hair. I will be ordering this again.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    My first time trying this superb GOLDWELL product was a big-time YES,YES,YES! I am an icy-platinum blonde, fine hair, with one inch roots due to this Covid-19 pandemic, just like you all. That shared, this is a big WOW. Used it 3 days ago, will use it again in one day, then I am sure much less often. It did make a BIG difference after one use, albeit, massage into my roots for 15 minutes then into the rest of my layered above shoulder length hair for another 30 minutes. Of course, I expect usage will be less often with regular use. After my one time, my all-over hair was soft, shiny, with much less gold above the root area, and my roots were lightened, nice! HIGHLY RECOMMEND THIS SEMI-PERMANENT HIGH QUALITY PRODUCT!!!
    would buy again
    5 out of 5 Verified Buyer
    Soft Color
    Brand new user. Easy to use. Odorless. Gives my hair a nice feel. Will use again.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I use it every 2 weeks to cover of my roots. It's a foam, you apply it and leave on about 10 minutes, then rinse out. I have been using it for years and will keep using it.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    Easy ordering, and the fastest delivery ever. They are, simply the best.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have used this product for 3 years.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    No damage..great shine...I can use 8n on real grey, 9gb and 10b...they all work well on my medium blonde.
    would buy again
    would recommend
    out of 5
    Soft Color Semi-Permanent Foam Color
    I tried this And it didn't work on my hair it didn't add any color to my hair nor did it cover up the Gray I would not buy this product again and I do not recommend it
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    Very easy to use, went on perfectly with no trouble. The coverage was very good. Left my hair in great condition.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    I tried this product for the first time and I am pleased with the results. This foam gives a nice shine to my hair and perks up the color of my hair. I have my hair colored by my stylist and when the color starts to fade This mouse adds depth to the color of my hair and Gets me through until my next color appointment.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I llove this product! So easy to use and is beautiful! Just what I wanted!
    5 out of 5 Verified Buyer
    Soft Color
    Love the color and how easy it was to apply. Nice results for a temporary fix.
    out of 5
    Soft Color Semi-Permanent Foam Color
    I used 6N for years and then Goldwell changed the formula and it turns my hair greenish. Wish Goldwell would go back to original formula.Elaine C
    would not buy again
    would not recommend
    3 out of 5
    Soft Color Semi-Permanent Foam Color
    Product is not the same as Goldwell COLORANCE Soft Color. It does not come out of the canister as foam - more runny. It also stained my scalp a reddish brown, which took two shampooings to eliminate. If I use the supply I purchased, it will be on hair only, so probably won't give complete coverage.
    would not buy again
    would not recommend
    out of 5
    Soft Color
    I am purchasing Gold Blonde and Sahara Blonde today but had 6N Dark Blonde and just used it. My hair is a subtle ashy green on all the highlights. I should have know because the foam comes out of the can a grayish green color and yup it turns the blonde streaks greyish green. It's okay since it washes out, but it is not for blonde hair at all. I would say if you are an ashy person and like that but under fluorescent lights it's really ugly. Sorry, just reporting!
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I'm a guy. With graying hair. I am allergic to hair dyes. A few years ago my hairstylist suggested I try Goldwell. It's a Miracle. Unlike all other hair dyes for men. I use a tiny bit after shampoo about twice a week. Love the product.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I use this color as well as copper brilliant mixed together at times and i love it so much I have been using it for many years. It hides the gray in between colorings and I have used it to color my whole hair as well when necessary. The color fades so gradually and I love the intensity of the reds.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have used as well as the beech red for years to cover the gray roots between colorings at my hairdressers and to give my red hair a boost in color as it fades in the Florida sun. I adore this stuff. It lasts thru many weeks for me, easy to apply and the choices are numerous.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    The soft color foam - 7 N is great for my hair color dark blond, gives a lot of shine, is easy to use and I would rather use do to being more gentle on the hair than normal color. It covers the grey in a very natural way and blends all together
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I am a natural strawberry blonde. My hair dresser recommended this product. I have been using this for years. It covers the gray hair around my face and makes my hair look as if I have streaks in it.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    In between visits to the salon , It really works . Color lasts only until your next wash . Light Brown 5 N is great color for med.brown hair .
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    Helps keep the color fresh and shiny in between salon colorings.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I love this product, as it helps cover up my grey hair, and extends the life of my all over color at the salon. I highly recommend this product, and will continue to buy it.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I have white hair and occasionally I get yellow patches. I have searched for the cause and can not find why it happens, not water from the shower, not medication etc. The ONLY thing that helps to erase it is Goldwell Soft Color 10 V and I am indebted to this product.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    good once a week to take away the yellow
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    The color didn't seem to completely cover my grey, even after leaving the solution on for 30 minutes. However, it was easy to apply, and left my hair in good condition. Perhaps it's just time to switch to a more permanent color.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    This product says it is what it delivers: a luscious coppery blonde color. I use it to soften my grays, and it looks so good people believe I am a redhead. The company that sent this product to me is great. They deliver on time and affordably. It took me going to 5 stores, and not finding what color I was looking for, to finally order this product on line. I am very pleased.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have been looking for something like this since IGORA stopped making theirs. This is an excellent substitute. It is very subtle so don't be afraid to try it. It does not have a pleasant fragrance but it isn't too bad. Fragrance is not it's purpose so that doesn't really matter.
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I'm very very pleased to purchase brown is hard to find irene
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I am finally getting a noticable amount of gray among my brown hair at the age of 63. I don't mind the gray per se, but I don't like the fact it drabs down the entire look of my hair. I'm just not ready to start coloring in any serious way, but wanted something to blend in the gray....something temporary, something like a color rinse, which no one seems to make anymore. Finally I came across Goldwell Soft Color after reading about it on a message board. This is a unique product and it does exactly what I want at this stage in the game. It subtly blends in the grays, not covering entirely but making my entire head of hair look richer in color and shinier. My hair still looks natural but better. I love this product, and was a little upset when I couldn't find dark brown or medium brown, but I tried light brown and it does the trick. I'm going to order more soon, as I don't want to be without it. I am concerned however that Goldwell seems to be discontinuing certain brown shades that I need. I highly recommend this color foam to any one trying to tone down gray, enrich their own color, or refresh their color in between salon colorings.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I love this product for covering my gray roots. I have to add 5N. Since my hair is so white, the color comes out a few shades lighter than the color sample shows, and it is pretty red. When I add the brown, it tones it down and works really well. I also loved the 4G, and was sorry that was discontinued, because I had just discovered it and I only needed one color with that. My hair dresser was told this product was no longer being made, and I was so excited when I got to your web site and found it is still being sold. Thanks for carrying it!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This works great between low lights. It brightens the hair.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    Using this product was so convenient and easy. Loved it and had other friends and family borrow it. Worth the money as 1 bottle can last me up to 6 times.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I purchased this product, because although I go to a salon to have my hair colored, I needed something for the regrowth. White roots plus red hair color is not a pretty thing. The roots did not absorb all of the red color, but it is a great help because the roots blend in nicely with a gentle pale red on the roots. On the rest of my hair it boosted the color. So happy to have found this product.
    would buy again
    would recommend
    out of 5
    Soft Color Semi-Permanent Foam Color
    I purchased after reading other reviews and will continue to do so. I mix and match colors, easy for me since I am a fair blond. In summer my hair gets too light and I use 10V, 9GB, and 7N as toners. Love the colors and looking to try 8GB next.
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    Product is fabulous. This is the product that my hairdresser uses but having my own let's me stretch out my visits and save money. Very easy to use. Fast shipment
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This even reduces brassiness on darker color! Very pale, light, color. VERY PRETTY! I can't wait to use it in the summer when I bleach my hair!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    Goldwell Soft color is the perfect do it yourself color.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    I originally used this color, but found I needed a bit more color, so am now using 8G Gold Blond, which is more golden. I like to mix the colors, so am looking for a darker color to go with 8G. My hairdresser used a darker color with 9GB and it worked well. It is difficult to pick colors from the selection on line. Wish the samples were larger. I don't have any grow-out with this kind of color. And it doesn't affect my perm.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Light Dimensions Soft Color Semi-Permanent Foam Color
    I bought this product since I had heard that it tones down the brassy red tones. it doesnt take them out completely but it does help and it leaves the hair soft and silky. I just used it for the parts of the highlights that were redish orange and some that were yellowish. the redish ones turned gold and the yellowish started to get a pearl tone wich was actually in my opinion better than the red and yellow before. Not to mention it does way less damage than bleach, and doesn't smell bad.
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I was nervous on ordering this online but I've used Goldwell products before and have always been happy and I am glad I did! The color is great, softened my hair (my hair was very damaged from bad coloring at a salon), and it was so easy to do!! I have very thick shoulder length hair and used about half the bottle so it goes along ways! It is worth it!! Thanks!!!
    would buy again
    would recommend
    5 out of 5
    Soft Color
    I love Goldwell Soft Color because it works fast, and is a great product to refresh my color until my next salon appointment
    would buy again
    would recommend
    2 out of 5 Verified Buyer
    Soft Color
    DOES NOT WORK, IT DID GIVE HAIR SHINE, BUT NOT MUCH HELP WITH THE COLOR.
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    I gray quickly after coloring...my sideburns and temple areas have gray peekiing through within 7-10 days. This colors pretty good until a re-touch, but my sideburns are stubborn and it barely covers them. Still, a must have product to clean up the grays when needed.
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    I love the product because the cost is better than getting my hair done professionally. It does not smell as strong as other hair coloring products. I know it can always be better but it works for now.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I love this product. It allows me to color my hair. My hair is gray, and this product is the only one I have found to cover the roots between coloring. The color on my gray hair is lighter than the photo on the web site, so I have gone to the next darker color and it works great. I started with RB6 and prefer the 4G for my hair color, but it looks like the photo for RB 6 on me. My hair stylist introduced me to RB6 and said you no longer made it. I was devastated, and was so delighted to find this was not true!
    would buy again
    would recommend
    5 out of 5
    Soft Color Semi-Permanent Foam Color
    I was thrilled to see this product still available, especially online. I have used it for years. After coloring, my hair fades after just a couple of shampoos, and "soft color" rescues me every time and restores the color to what it should be! Great product--I have never found anything else like it. So easy to order from your website, and delivery was quite fast. Thank you!
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    This is a good color rinse. does not bled. can be used right after relaxing. just DC with moisture. Well, worth every penny.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    Very disappointed with how long it took to receive the order!!!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I like the product. If you could make it more permanent for men especially around the sideburns and temples that would be great. Also if you could make some small color variations (slightly darker brown, light brown with ash, etc.) If you could accomplish making your product last longer after shampoos and conditioners (using shampoo and conditioner for color treated hair right now). You could put a dent in the marketplace increasing market share and enhancing revenues. I would then go on the cable station QVC and show the products on men. You could make a mint!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    my hair is porous from repeat bodywaves. I have natrually dark hair but because of the perms and aging my hair is getting a dull lighter color. This product is gentle on my hair and keeps it dark. I also mix colors, I use 4G and 7KG together for a very pretty shade of dark auburn or chestnut.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    the GOld blonde had a little to much yellow in it for me
    would not buy again
    would not recommend
    5 out of 5 Verified Buyer
    Soft Color
    Thanks to economy, I've had to cut way back on my hair care and the numerous VERY expensive trips to my hair dresser. So, I'm back to Great Clips but spending my money on utensils and product. This is easy to use, has great color and leaves my hair soft. ONly challenge is that it only lasts for a few weeks.
    would buy again
    would recommend
    4 out of 5 Verified Buyer
    Soft Color
    Product was not harsh and left my hair feeling good plus covered my gray.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have used this product for about 10 years and I was so happy to know that I could easily order it online and it comes in good time.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This product is excellent! Having my hair colored red is a real problem, simply because it always fades so fast, especially in the summer because we have a boat and are on the water most of the time. Soft color mousse is a great way to refresh my haircolor in between and it makes my hair shiny and in great condition. I also took another reviewers suggestion and put two colors of Soft Color on because I have highlights, it works fantastic.
    would buy again
    would recommend
    out of 5 Verified Buyer
    Soft Color
    I wasn't sure if it made much difference the first time I used it, but after the second try I really like it. I think I may not have been generous enough with the amount used my first time trying it. I had wanted something that would only change the color of my grey hairs which are pretty evenly dispersed throughout my brown hair. I didn't want to change the color of the brown hairs. This seems to work in some ways to that degree.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    adds body, covers gray efficiiently without harsh chemicals
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    In twenty years of coloring my hair myself, 6RB has the best color, leaves such good texture and lasts as long as the advertising and label says it will.
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have abudant fine hair that I color and perm. I put permanent coloring that is very close to this color-wise on my roots only. Then instead of pulling the permanent color through, I wash the permanent coloring out, condition my hair then, using gloves, I use several puffs of soft color and distribute throughout my hair and let it sit for 5-10 min. Then rinse. It looks great without the peroxide damage I would get with permanent haircoloring. When I need a body boost or color refreshing, I just reapply soft color.. I keep several shades on hand and do experiment and mix the soft colorfoams in a plastic bowl.always keep plastic gloves handy!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have abudant fine hair that I color and perm. I put permanent coloring that is very close to this color-wise on my roots only. Then instead of pulling the permanent color through, I wash the permanent coloring out, condition my hair then, using gloves, I use several puffs of soft color and distribute throughout my hair and let it sit for 5-10 min. Then rinse. It looks great without the peroxide damage I would get with permanent haircoloring. When I need a body boost or color refreshing, I just reapply soft color.. I keep several shades on hand and do experiment and mix the soft colorfoams in a plastic bowl.always keep plastic gloves handy!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have abudant fine hair that I color and perm. I put permanent coloring that is very close to this color-wise on my roots only. Then instead of pulling the permanent color through, I wash the permanent coloring out, condition my hair then, using gloves, I use several puffs of soft color and distribute throughout my hair and let it sit for 5-10 min. Then rinse. It looks great without the peroxide damage I would get with permanent haircoloring. When I need a body boost or color refreshing, I just reapply soft color.. I keep several shades on hand and do experiment and mix the soft colorfoams in a plastic bowl.always keep plastic gloves handy!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    I have abudant fine hair that I color and perm. I put permanent coloring that is very close to this color-wise on my roots only. Then instead of pulling the permanent color through, I wash the permanent coloring out, condition my hair then, using gloves, I use several puffs of soft color and distribute throughout my hair and let it sit for 5-10 min. Then rinse. It looks great without the peroxide damage I would get with permanent haircoloring. When I need a body boost or color refreshing, I just reapply soft color.. I keep several shades on hand and do experiment and mix the soft colorfoams in a plastic bowl.always keep plastic gloves handy!
    would buy again
    would recommend
    5 out of 5 Verified Buyer
    Soft Color
    This adds body and shine as well as covering gray, adds highlights and lowlights with no harsh drying chemicals.
    would buy again
    would recommend
    5 out of 5
    Soft Color Semi-Permanent Foam Color
    I hope this product stays on the market for a very long time. In the mid-80's, I had a bad lightening job (partially due to my using sun-in, then lightened further multiple times at a salon). Being that I am definitely supposed to be a brunette being immediately apparent--looked HORRIBLE. Plus me and peroxide don't mesh. My hair goes brassy with a capital "B"! I used this above product on my hair, and the more I used it, the more the color returned to a beautiful color and texture. I was able to grow the damaged hair out and gradually return to my normal color. Now, 20+ years later, I am dealing with too much gray. I remembered this product, and how well it performed on my hair. I was thrilled to see it still available!! I ordered some in Hazel, and it matches the color of my natural hair beautifully!
    Shake before use. Apply the foam directly from the can and distribute through shampooed, towel-dried hair. Wear suitable gloves. Rinse thoroughly after processing. Reaches 80% of the total color intensity after only 5 minutes. Ideal for a quick color result or correction. The processing time for Colorance Soft Color is 5 - 20 minutes. The amount of foam used and the processing time determine the intensity and durability of the color result. On average, Soft Color lasts for 6 - 8 shampoos.
    Water, Isobutane, Propane, Coca,idopropyl Betaine, Oleth-5, Cetearyl Alcohol, Hydrolyzed Wheat Protein,Hydroxyethylcellulose, Sodium Chloride, Ammonium Chloride, Panthenol, PEG-40 Castor Oil, Stearamide MEA, Cocamide MEA, Tetrasodium EDTA, Butane, Propylene Glycol, Ethanolamine, Alcohol Denat, SorbitolAesculus Hippocastanum (Horse Chestnut) Extract, Humulus lupulus (Hops) Extract, Polysorbate 20, Sodium Benzoate, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance MAY CONTAIN VARIED COLORS

    Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
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