Be your best and brightest blonde possible with the Verb Purple Shampoo. Featuring nourishing ingredients like coconut oil and acai extract, this purple shampoo not only brightens blondes and greys but also helps improve your icy locks' overall health.

Why purple? Color Theory tells us that purple tones cancel out yellow tones because they are on opposite sides of the color wheel. The same applies to the semi-permanent violet pigment in Purple Shampoo when applied to yellow, brassy hair. So the Purple Shampoo deposits a small amount of violet pigment into the hair, which cancels out warm, brassy tones to keep blondes bright.

How often should you use this shampoo? For best results, we recommend using the Verb Purple Shampoo once a week. If you notice your hair getting too brassy too soon, use it twice a week or every other wash.

Key Ingredients

Pro-grade violet pigment: helps cancel out yellow, brassy tones

Acai extract: rich in antioxidants & provide extra moisture

Coconut fatty acids: easily absorbed by hair & hydrate and nourish

Frankincense oil: helps add shine and moisture to hair

Purple Shampoo Benefits

Tone brassy hues in blonde, silver, and grey hair

Add moisture

Boost softness and shine

Protect strands to help color last longer

Who's hair can use this?

Straight

Wavy

Curly

Coily

Fine

Thick

The Verb Purple Shampoo is formulated without parabens, gluten, or sulfates, has a vegan formula, and is PETA-Certified.

Pro Tip: Evenly distribute the Verb Purple Shampoo throughout your hair from roots to ends. This will ensure consistent coverage and even toning.

No customer reviews yet.

Write a Review

Massage Verb Purple Shampoo into wet hair, lather well, and rinse. Follow with Verb Purple Mask. Use once a week or as needed.

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

VERB Purple Shampoo