The perfect shampoo for your blonde curls! Ouidad Tone It Away is a purple shampoo that gently cleanses while neutralizing unwanted yellow or brassy tones. Whether you have highlights or are all over blonde or sliver, this violet-based shampoo will keep your color looking its best. Formulated with Violet and Orchid extracts for a natural purple hue to extend your beautiful blonde. Cica, Rice Water, vitamin B5, and Quinoa Protein work to strengthen and repair your curls. Coconut and Avocado Oils infuse your curls with moisture while nourishing and protecting each strand. Tone It Away is Silicones-free, Parabens-free, Sulfates-free, Mineral Oil-free, Phthalates-free, Petroleum-free, Gluten-free, Vegan, and Cruelty-free! Gentle and safe for colored hair. Works well with Curl Tone Anti-Brass Conditioning Mask and Hello Shine Glossy Treatment Mask.
Massage into and distribute throughout wet hair to cleanse. Use as needed when looking to tone brass or eliminate unwanted yellow colors.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Decyl Glucoside, Carthamus Tinctorius (Safflower) Seed Oil, Centella Asiatica Extract, Hydrolyzed Quinoa, Limnanthes Alba (Meadowfoam) Seed Oil, Macadamia Ternifolia Seed Oil, Oryza Sativa (Rice) Extract, Phalaenopsis Amabilis Extract, Trichilia Emetica Seed Butter, Panthenol, Polyquaternium-10, Polyquaternium-73, PEG-6 Caprylic/Capric Glycerides, PEG-7 Glyceryl Cocoate, PEG-150 Pentaerythrityl Tetrastearate, PEG-200 Hydrogenated Glyceryl Palmate, Citric Acid, Cetrimonium Chloride, Starch Hydroxypropyltrimonium Chloride, Disodium EDTA, Polysorbate 20, Benzyl Alcohol, Sodium Benzoate, Sodium Hydroxide, Potassium Sorbate, Saccharomyces Ferment Lysate Filtrate, Ethylhexylglycerin, Phenoxyethanol, Hexyl Cinnamal, Hydroxycitronellal, Limonene, Fragrance (Parfum), Ext. Violet 2 (CI 60730)
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.