Say goodbye to brassy tones.

Illuminating blondes and fighting the yellowing of your pre-lightened hair, this purple toning shampoo enhances your blonde while diminishing any brassy or yellow tones in naturally blonde, grey, white, or color-treated blonde hair. Restoring hair's natural radiance the KMS Color Vitality Blonde Shampoo is formulated with KMS's AHA Structure Complex that contains Lactic Acid, Malic Acid, and Polyquaternium-6 to even out the hairs surface and supports the inner structure of each hair strand. HC Blue No. 12, Rhubarb, and Lavender counteract hair yellowing and are known for enhancing blonde tones while also being calming for your scalp. Featuring a lovely scent of flowers, citrus, and the forest the KMS Color Vitality Blonde Shampoo helps create a relaxing shower experience.

Anonymous Jul 02, 2020 Verified Buyer

Color Vitality Blonde Shampoo

I am a 69 year old blonde with graying hair that is very fine. I have been using this shampoo for a year now and absolutely love what it does for my hair. I stopped getting it colored about three years ago and I've got to say since I started using this shampoo, I have been getting plenty of compliments on my hair color. It seems to get rid of the brassy tones and evens out the color, my hair is now soft and shiny. I also use the KMS Color Vitality for Blondes conditioner. Love that, too. What a great combo!

would buy again

would recommend

Marleen C. Sep 26, 2019 Verified Buyer

Color Vitality Blonde Shampoo

I've been using this shampoo for 8 years and love it. People often say my white hair is so beautifully shiny, and I thank this shampoo for that. As it has become hard to find in Hawaii, I was very glad to discover your website. Your prices are low and your service is extremely impressive. Free Priority Mail shipping to Hawaii is really an unusual treat for me here on Maui! Thank you - I will definitely order from you regularly. MC

would buy again

would recommend

Anonymous Sep 26, 2019

Color Vitality Blonde Shampoo

This product really makes a difference in accentuating the white coloring of grey hair versus the yellowing look that so often occurs. It does the job in less than a week.

would buy again

would recommend

Beth M. Sep 26, 2019

Color Vitality Blonde Shampoo

My stylist has been using this on my white hair for years and I've been buying it directly from him. Hair Care Choices' price for the large size is a great bargain.

would buy again

would recommend

. Sep 26, 2019

Color Vitality Blonde Shampoo

I have used this for years. My supplier stopped carrying it. I am pleased to have found it on your site.

would buy again

would recommend

Anna K. Sep 26, 2019 Verified Buyer

Color Vitality Blonde Shampoo

I love this product, it keeps my hair the beautiful blond that it was meant to be after having it colored. The shade of blond from different products used to make my color look brassy and just plain ugly. This is the best color protector shampoo that I have used. My color stays the beautiful shade of medium ash blond. I don't even use any other color treatment shampoo any longer. Thanks for a great product!

would buy again

would recommend

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For all hair types. Lather, rinse, and repeat if necessary. Follow with your chosen conditioner.

Water / Aqua / Eau, Cocamidopropyl Betaine, Coco-Glucoside, Sodium Lauroyl Sarcosinate, Glycol Distearate, Disodium Lauryl Sulfosuccinate, Glycerin, Sodium Chloride, Lavandula Angustifolia (Lavender) Flower Extract, Rheum Palmatum (Rhubarb) Root Extract, Polyquaternium-6, Panthenol, PEG-150 Pentaerythrityl Tetrastearate, Cetyl Ethylhexanonate, Bis-Isobutyl PEG/PPG-20/35 Amodimethicone Copolymer, Lactic Acid, Polyquaternium-53, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Polysorbate 80, Tetrasodium Glutamate Diacetate, Butylene Glycol, Citric Acid, Disodium Distyrylbiphenyl Disulfonate, Tocopheryl Acetate, Sorbitol, Sodium Hydroxide, PPG-9, PCA, Tartaric Acid, Pyruvic Acid, Malic Acid, Sodium Benzoate, Phenoxyethanol, Fragrance / Parfum, Benzyl Salicylate, Linalool, HC Blue No.12, Ext. Violet 2 / C.I. 60730.

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.