Save your hair color for up to 50 washes longer!

Kenra Platinum Color Charge Shampoo is a gentle cleanser that recharges the brilliance, vibrancy, and longevity of your colored hair for up to 50 shampoos. The formula is enriched with high-performance anti-fade technology. This technology is designed to lock in color pigments inside the hair's cuticle to provide unmatched color retention. The Kenra Platinum Color Charge Shampoo is ideal for all hair types and colors and is both sulfate and paraben-free.

Kenra Platinum Color Charge Shampoo Features:

Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos

Shampoo for color-treated hair, enriched with Fade-Fighting Technology

Locks color pigments inside the hair’s cuticle for maximum color retention

Ideal for all hair types & colors

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Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner

Aqua/Water/ Eau, Sodium C14-16 Olefin Sulfonate, Cocami Dopropyl Betaine, Dimethyl Lauramide/Myristamide, Glycerin, Glycol Distearate, Benzyl Alcohol, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, Citric Acid, Dehydroacetic Acid, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Polyquaternium-55, Benzyl Benzoate, Benzyl Salicylate, Citronellol, Coumarin, Hexylcinnamal, Hydroxycitronella, Limonene, Linalool

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.

Kenra Professional Platinum Color Charge Shampoo