The Joico InnerJoi Strengthen Shampoo is damaged hair's best friend. This cleanser creates a gentle and rich lather that envelopes tired hair strands with positive reinforcement. It is formulated with 90% naturally derived and vegan ingredients that make a world of difference in your hair's health and wellness. The Joico InnerJoi Strengthen Shampoo harnesses the power of Olive Ester, Coconut Oil, Vegan Protein, and Abyssinian Oil. Olive Ester helps to support healthier-looking hair strands, and superfood Coconut Oil adds incredible hair hydration. Abyssinian Oil infuses antioxidants and vitamins into the hair revealing overall healthier and stronger hair strands. Lastly, the Vegan Protein in the Joico InnerJoi Strengthen Shampoo is derived from peas and vegetables, which mimics the protein that is naturally found within the hair. With each use of the Joico InnerJoi Strengthen Shampoo, hair strands are left stronger, healthier, and bursting with life!
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