Alterna Products
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Recent Reviews
My Hair My Canvas More to Love Bodifying Shampoo - 8.5 oz
I use this product everyday. It smells great! I love everything about it. - DONNA C. Verified Buyer
I use this product everyday. It smells great! I love everything about it. - DONNA C. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Restructuring Bond Repair Shampoo & Conditioner Duo - 33.8 oz - 2 piece
I have used Caviar for many years, and it literally brought my over processed hair back to life. You get instant gratification from this product. My hairdresser saved me from getting an old ladies haircut and worked with me to get it healthy once again. At 70 years old I can still have hair to wear in a ponytail and long at night. - Anonymous Verified Buyer
I have used Caviar for many years, and it literally brought my over processed hair back to life. You get instant gratification from this product. My hairdresser saved me from getting an old ladies haircut and worked with me to get it healthy once again. At 70 years old I can still have hair to wear in a ponytail and long at night. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Conditioner - 33.8 oz
This is the best conditioner for frizzy hair ! It leaves it smooth and shiny - Anonymous Verified Buyer
This is the best conditioner for frizzy hair ! It leaves it smooth and shiny - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
My Hair My Canvas New Beginnings Exfoliating Cleanser
I don't wash my hair very often. I can go 4-5 days before washing so I like to use deep cleaning shampoos. The normal problem I get is that then day 1 my hair is too clean. Like squeaky dry clean. This though... My hair has never felt so fresh and full of life. It's on day 1 hair and I don't hate it! Really great deep clean that is not drying or stripping. New favorite! - Jamezell O.
I don't wash my hair very often. I can go 4-5 days before washing so I like to use deep cleaning shampoos. The normal problem I get is that then day 1 my hair is too clean. Like squeaky dry clean. This though... My hair has never felt so fresh and full of life. It's on day 1 hair and I don't hate it! Really great deep clean that is not drying or stripping. New favorite! - Jamezell O.
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Restructuring Bond Repair Shampoo - 8.5 oz
I purchased a travel kit with shampoo, conditioner, and masque. I liked that it had bond abilities. I get frizzy in summer. I shampooed, used masque for an hour, rinsed, then used another frizz free blow dry cream and my hair was soft, straight, shinny, bodifying and looked healthy. I'll continue to use the travel sizes. - Anonymous
I purchased a travel kit with shampoo, conditioner, and masque. I liked that it had bond abilities. I get frizzy in summer. I shampooed, used masque for an hour, rinsed, then used another frizz free blow dry cream and my hair was soft, straight, shinny, bodifying and looked healthy. I'll continue to use the travel sizes. - Anonymous
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
Caviar Multiplying Volume Shampoo - 33.8 oz
This shampoo gives my hair more volume than any other shampoo that I've used; I have long fine hair. - Anonymous Verified Buyer
This shampoo gives my hair more volume than any other shampoo that I've used; I have long fine hair. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Shampoo - 33.8 oz
I bought this after using a sample. It's easy on my colored hair, moisturizes with no weight, and the fragrance is so light that it's hardly detectable, but so pretty, you wish it was. I go back and forth between this and Color Lover Moisturizing. - Anonymous Verified Buyer
I bought this after using a sample. It's easy on my colored hair, moisturizes with no weight, and the fragrance is so light that it's hardly detectable, but so pretty, you wish it was. I go back and forth between this and Color Lover Moisturizing. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Leave-In Smoothing Gelee - 3.4 oz
This leave in conditioner works wonderfully. My hair has never looked better or been easier to manage. - Anonymous Verified Buyer
This leave in conditioner works wonderfully. My hair has never looked better or been easier to manage. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Smoothing Anti-Frizz Blowout Butter - 5.1 oz
I use this prior to blow drying. This does an awesome in giving me a natural sleek look with no more frizzies! - Anonymous
I use this prior to blow drying. This does an awesome in giving me a natural sleek look with no more frizzies! - Anonymous
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Multiplying Volume Shampoo
I have very fine straight haixrthis product is the only product I use it give me - .
I have very fine straight haixrthis product is the only product I use it give me - .
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Conditioner - 33.8 oz
I only use high-end hair products and have allowed my hair to grow long for one last time, haha, as I am 65 years young. My hair is highlighted and has felt dry in the past with a loss of brilliance. Well, this shampoo and conditioner is amazing. I mean, really. That's why I purchased this large container to be able to use as I wish and not be sparing. It is ultra hydrating so just order. - Nancy G. Verified Buyer
I only use high-end hair products and have allowed my hair to grow long for one last time, haha, as I am 65 years young. My hair is highlighted and has felt dry in the past with a loss of brilliance. Well, this shampoo and conditioner is amazing. I mean, really. That's why I purchased this large container to be able to use as I wish and not be sparing. It is ultra hydrating so just order. - Nancy G. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Shampoo - 33.8 oz
I have been using this shampoo for years and am amazed how healthy my hair is. - Anonymous Verified Buyer
I have been using this shampoo for years and am amazed how healthy my hair is. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Multiplying Volume Conditioner - 16.5 oz
The only thing better than the Alterna volume conditioner was the service provided by Celene of Beauty Care Choices. - Anonymous Verified Buyer
The only thing better than the Alterna volume conditioner was the service provided by Celene of Beauty Care Choices. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Restructuring Bond Repair Conditioner - 33.8 oz
I have always loved Alterna product line. This conditioner works wonders on my processed long hair - Aleta L. Verified Buyer
I have always loved Alterna product line. This conditioner works wonders on my processed long hair - Aleta L. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Shampoo - 8.5 oz
My hair was dried out from foiling and perming. This product is wonderful. My hair is no longer dried out. - Tana M. Verified Buyer
My hair was dried out from foiling and perming. This product is wonderful. My hair is no longer dried out. - Tana M. Verified Buyer
![out of 5](/images/stars/-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Conditioner - 8.5 oz
My hair was dried out from foiling and perming. This product is wonderful. My hair is no longer dried out. - Tana M. Verified Buyer
My hair was dried out from foiling and perming. This product is wonderful. My hair is no longer dried out. - Tana M. Verified Buyer
![out of 5](/images/stars/-stars.jpg)
would buy again
would recommend
Caviar Restructuring Bond Repair Leave-In Overnight Serum - 3.4 oz
I have used this product for years. Whenever I stop using it, I can tell a difference, and re order immediately. I have coarse, thick hair. This overnight repair helps keep my hair soft and manageable. - Anonymous Verified Buyer
I have used this product for years. Whenever I stop using it, I can tell a difference, and re order immediately. I have coarse, thick hair. This overnight repair helps keep my hair soft and manageable. - Anonymous Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Multiplying Volume Styling Mousse
Mature woman, I've been using this product for about years, an d I still think its the best product since bread. I am not a professional hair stylist. - Jeanette P.
Mature woman, I've been using this product for about years, an d I still think its the best product since bread. I am not a professional hair stylist. - Jeanette P.
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Smoothing Anti-Frizz Conditioner - 16.5 oz
I have thick hair with a lot of texture and wave. I was hoping this conditioner would really tame my hair that I like to straighten; however, it didn't work magic. It's fine, but not a game changer. - Anonymous Verified Buyer
I have thick hair with a lot of texture and wave. I was hoping this conditioner would really tame my hair that I like to straighten; however, it didn't work magic. It's fine, but not a game changer. - Anonymous Verified Buyer
![3 out of 5](/images/stars/3-stars.jpg)
would buy again
would recommend
Caviar Smoothing Anti-Frizz Shampoo - 16.5 oz
I have thick hair with a lot of texture and wave. I was hoping this shampoo would really tame my hair that I like to straighten; however, it didn't work magic. It's fine, but not a game changer. - Anonymous Verified Buyer
I have thick hair with a lot of texture and wave. I was hoping this shampoo would really tame my hair that I like to straighten; however, it didn't work magic. It's fine, but not a game changer. - Anonymous Verified Buyer
![3 out of 5](/images/stars/3-stars.jpg)
would buy again
would recommend
Caviar Infinite Color Hold Conditioner - 33.8 oz
Yes - Jolene S. Verified Buyer
Yes - Jolene S. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Shampoo - 8.5 oz
This is my first time using this product; my hair is very thin and falling out. It made it feel thicker when i used it. I am retired worker and I use this at different times and days. Hoping it will continue to make my hair more manageable as time goes on. - Anonymous
This is my first time using this product; my hair is very thin and falling out. It made it feel thicker when i used it. I am retired worker and I use this at different times and days. Hoping it will continue to make my hair more manageable as time goes on. - Anonymous
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
Caviar Infinite Color Hold Shampoo - 8.5 oz
I used to use Alterna but had never tried the Caviar Infinite Color Hold line. My hair was so dry not only due to my age but also that I moved to Florida last year and after one wash soft and manageable. And the conditioner rinses out easily too. Will definitely reorder! Thank you Alterna!! - Deborah W. Verified Buyer
I used to use Alterna but had never tried the Caviar Infinite Color Hold line. My hair was so dry not only due to my age but also that I moved to Florida last year and after one wash soft and manageable. And the conditioner rinses out easily too. Will definitely reorder! Thank you Alterna!! - Deborah W. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Working Hairspray - 7.4 oz
This hairspray is excellent for styling hair without any build up. It definitely does not have a strong hold, but is perfect for long hair that needs bounce and volume. - Anonymous Verified Buyer
This hairspray is excellent for styling hair without any build up. It definitely does not have a strong hold, but is perfect for long hair that needs bounce and volume. - Anonymous Verified Buyer
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Shampoo - 8.5 oz
It make my hair look and feel full, thicker, soft. Works great - Anonymous Verified Buyer
It make my hair look and feel full, thicker, soft. Works great - Anonymous Verified Buyer
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
Caviar Replenishing Moisture Conditioner - 8.5 oz
It make my hair look and feel full, thicker, soft. Works great. - Anonymous Verified Buyer
It make my hair look and feel full, thicker, soft. Works great. - Anonymous Verified Buyer
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
Caviar Smoothing Anti-Frizz Nourishing Oil - 1.7 oz
Hands down the best hair oil I have found for my super long, curly/frizzy mess I call my hair. This oil smells so amazing and makes my hair so soft while smoothing every strand and I have tried it all! Highly recommend for anyone who deals with frizz on a regular basis. - Kristen A. Verified Buyer
Hands down the best hair oil I have found for my super long, curly/frizzy mess I call my hair. This oil smells so amazing and makes my hair so soft while smoothing every strand and I have tried it all! Highly recommend for anyone who deals with frizz on a regular basis. - Kristen A. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Restructuring Bond Repair Leave-In Overnight Serum
Love this mask! You have to plan ahead a bit as it is to be used on Dry hair only then washed out in the morning but it did wonders for my blue hair. So much pre-lightening to get the perfect blue shade and this softened by hair like I had never put bleach on it at all. - Kristen A. Verified Buyer
Love this mask! You have to plan ahead a bit as it is to be used on Dry hair only then washed out in the morning but it did wonders for my blue hair. So much pre-lightening to get the perfect blue shade and this softened by hair like I had never put bleach on it at all. - Kristen A. Verified Buyer
![5 out of 5](/images/stars/5-stars.jpg)
would buy again
would recommend
Caviar Working Hairspray
This hair spray works amazing and feels great. - Jane A.
This hair spray works amazing and feels great. - Jane A.
![4 out of 5](/images/stars/4-stars.jpg)
would buy again
would recommend
in the blog
Cosmetic Colorants: Beauty & the FDA
Cruelty Free, Vegan & Organic
BRAND PROFILE: Alterna
Vegan Beauty Alternatives
What Does Sulfate-Free Mean to You?
![Alterna](/prod_images/519/logo.png)
Alterna Hair Care, an epitome of innovation and luxury, is introduced at Beauty Care Choices to revolutionize your hair care journey. We proudly present a brand that redefines the art of hair care with cutting-edge formulations and opulent experiences.
Innovative Luxury Unleashed:
Alterna Hair Care stands as a beacon of luxury infused with innovation. Their products transcend ordinary hair care, offering a realm of exquisite treatments and results that speak of pure opulence.
A Symphony of Formulas and Performance:
Harnessing the power of high-quality ingredients, Alterna Hair Care crafts formulas that transform hair health and radiance. Every product is designed to nourish, protect, and elevate your hair to a new level of splendor.
Tailored Solutions for Uniqueness:
Your hair's uniqueness is celebrated by Alterna Hair Care. Their diverse range of products caters to various hair types and concerns, promising solutions that harmonize with your distinct beauty needs.
Opulent Beauty Through Science:
Alterna Hair Care merges the art of beauty with scientific prowess. Through meticulous research, they deliver products that not only enhance your hair's appearance but also address its core needs for lasting magnificence.
Luxurious Sustainability:
Alterna Hair Care believes that luxury and sustainability can coexist. Their commitment to the environment shines through eco-friendly packaging and conscious practices, ensuring you indulge in opulent beauty with a responsible touch.
Discover the transformative luxury of Alterna Hair Care at Beauty Care Choices. Unveil a world where innovation meets indulgence, and where your hair's beauty is elevated to new heights of opulence and excellence.
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