Textured Perfection
The Wella EIMI Rugged Texture Matte Texturizing Paste easily distributes through hair giving it moldable texture, shape, and separation. This professional-grade texturizing paste allows you to create the desired shape while giving hair a strong hold and top-notch control. The Wella EIMI Rugged Texture Matte Texturizing Paste adds incredible texture to the hair to help you achieve a rugged effect with a matte finish. It has a holding level of three, which is still enough hold to allow you to rework and restyle your look.
![5 out of 5](/images/stars/5-stars.jpg)
EIMI Rugged Texture Matte Texturizing Paste
Tried many products, but Wella Rugged Texture provides the true rugged texture, separation and hold I've been looking for. I use this product over a medium short razor cut style and the two blend together perfectly. Great job Wella!
would buy again
would recommend
EIMI Rugged Texture Matte Texturizing Paste
Ceteareth-25, Cetyl Alcohol, Dicaprylyl Maleate, Mineral Oil, Phenoxyethanol, Aminomethyl Propanol, Fragrance, Carbomer, Propylparaben, Methylparaben, Panthenol, Disodium EDTA, Ethylhexyl Methoxycinnamate, Iron Oxides, Mica, Titanium Dioxide
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.