The Pureology Strength Cure Blonde Purple Shampoo is a shampoo designed with violet pigments and Pureology's exclusive AntiFade Complex to tone and neutralize brassiness in blonde hair. This complex is formulated with Sunflower Seed, a UV Filter, and Vitamin E to fight color-depleting environmental effects while ensuring lasting shine. This shampoo also uses plant-based protein Keravis to strengthen strands and prevent damage while the powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties but also softens hair strands. The Pureology Strength Cure Blonde Purple Shampoo leaves fragile, over-processed hair strengthened and renewed. It features an intoxicating scent of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood.
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