This shampoo is made with a body-boosting formula that infuses the hair with airy movement and fullness while providing extraordinary color protection. Does not weigh the hair down and leaves behind there signature aromatherapy blend of pink grapefruit, wild rose, and cedarwood. The Pureology Pure Volume Shampoo is fueled by Anit-fade Complex. This complex contains sunflower seed extract which acts as a UV filter, and vitamin E to fight the color-depleting effects of environmental damage. It's also formulated with wheat protein to add incredible volume to each hair strand, while eucalyptus leaf extract supports the hair follicles creating the optimal environment for healthy hair growth. Not only does this shampoo lift up the roots of your hair, but it also clarifies buildup, resulting in a refreshed scalp and peak hair with soft volume that moves with you.
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