About

Today Beauty Care Choices CEO Jennifer Coy is live with us chatting about some of her current favorite products and getting ready. Let's get ready together and talk about the beauty industry, share some tips and tricks and possibly do a little shopping. Featuring products from CHI, Jane Iredale, Mirabella, La Bella Donna, Hynt & Ambreesh. What's the first step in your beauty routine? Well, Jennifer's is starting her day off with the Madame Lemy powdered deodorant. Madame Lemy has a unique three-in-one powder formula that can be used as dry shampoo, body powder, and deodorant. Next, we need to prime our face, and what's better than Truth Treatments? Nothing in our minds, we love the brand and the amazing products. Jennifer is using the Truth Trifecta, a three-part system. Strategically formulated with Vitamin C, Polyelectrolyte Minerals, Amino Acids, and Hyaluronic Acid to deliver only the essential active ingredients skin cells and collagen need to grow and regenerate. Truth Trifecta does not contain fragrances, preservatives, emulsifiers, oils, silicone, or anything else your skin doesn’t need or want. Following her primer with the Jane Iredale Dream Tint and Mirabella's Invincible Foundation. She uses a combination of the two depending on how much coverage she is looking for that day. Jennifer swears by the Mirabella Invincible Foundation for aging skin. While this is a full coverage Foundation when she is mixing it with the Jane Iredale Dream Tint she is diluting the coverage slightly giving her a more natural look that still provides her with great coverage. Now bringing her look together with brows! Sharing her quick brow tips she received from Sarah from Chella Jen is using the Chella Brow Cream! Starting at her arch, Jennifer is filling her brows in with a slow and even stroke ending at the tail of her brows. Then finish with the Chella Brow Gel to define your brows and lock in your beautiful shape you have created! Finish those brows off with the Highlighter Pencil to give your eyes lift and that extra POP . Next Jennifer is going to show us her contour, blush, and bronzer shades. Using Sheer Honey Pure Pressed Blush from Jane Iredale Jennifer is carving out her cheeks and adding depth below her chin using the Mirabella Signature Dual Finish Blush & Powder Brush. Following with the Duvet Pure Pressed Blush on the apples of her cheeks, and topped off with the Pure Pressed Blush in Copper Wind as her highlighter. She applies this on all the high points of her face where the light already naturally touches. Let's not forget eyes! Using the La Bella Donna Compressed Mineral Eye Shadow in Caviar, Jennifer is applying this in the outer corners of her eyes to add depth. Pro tip from Jen, use Liner & Brow Duo Brush to line the outer corner of your eye to open them up. Then using the Mirabella Signature Wet/Dry Eyeshadow Brush and the Jane Iredale Pure Pressed Eyeshadow in bone to brighten up her lid and highlight her in the inner corners of her eyes. Now, Jennifer knows that aging skin has special needs, and sometimes, adding a shimmer product is not the best call. But, with this tip, you can have it all. Follow your shimmer shade with a light foundation shade to dilute the shimmer and really smooth the fine lines around the eyes. Let's finish out this stunning eye look with the Hynt Flyrt Mascara, using plant-based lengthening fibers and Hynts Widelash lash serum to promote lash growth! Giving lashes 3 x more volume in just 15 days. This clean smudge and flake-free formula create a lush, natural finish that lasts all day! Another Pro Tip from Jen, remove your extra mascara with a dry q-tip. Makes way less of a mess and removes it much faster! Finishing off her makeup and really pulling everything together with the Ambreesh Liquid Lip in the shade Own It, a fun poppy red. Formulated to be vegan & cruelty-free. Each liquid lip includes apricot oil, macadamia nut oil, and avocado oil for a boost in antioxidants and long-lasting hydration. Ambreesh 24K Liquid Lipstick is full coverage color that lasts all day. Now moving on to hair and it's all about Chi Vibes! Smoothing out the tangles with the KareCo Tangle Buster Brush and following with the Chi Wake + Fake Smoothing Dry Shampoo and the Vibes Better Together Dual Mist Hair Spray. Using the Vibes Wave On Multifunctional Waver working from the roots down to the bottom Jennifer is just quickly crimping her hair creating a fun wave all over, straightening, or curling! Finishing her look off with the Vibes Better Together Dual Mist Hair Spray and she is ready to go and looking fabulous! Shop all these products and so much more with Beauty Care Choices!

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