The Joico InnerJoi Preserve Shampoo is a naturally derived cleanser that harnesses the power of superfood ingredients to prolong the life and vibrancy of your stunning color. This protective shampoo is formulated with Olive Ester, Beet Root Extract, Vegan Protein, and Raspberry Seed Oil to nourish and protect hair strands. Raspberry Seed Oil is a natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and vitamin E. These ingredients help to strengthen and moisturize the hair and scalp. Red Raspberry Seed Oil promotes silky soft hair, prevents moisture loss, adds elasticity and suppleness, and also provides an immediate sparkle and shine, and helps to mend split ends. When paired with Beet Root extract, this shampoo shields hair from the harmful effects of the environment that prematurely fade hair color and dull its vibrancy. The Vegan Protein in this shampoo is derived from peas and vegetables. It mimics the protein that is naturally found within the hair helping to boost hair's overall strength and resilience. Lastly, Olive Ester helps to nourish and support healthy-looking hair. With the Joico InnerJoi Preserve Shampoo, your hair and color will never look so stunning and fresh from the salon for longer!
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