Slough away dirt, impurities, and build-up with this sulfate-fee daily cleanser! The Joico Defy Damage Protective Shampoo is made with damage-prevention ingredients to luxuriously lather the hair to remove all dirt and grime without damaging the hair cuticle or stripping the hair color. It leaves the hair resilient, soft, shiny, and looking as healthy as can be! The Joico Defy Damage Protective Shampoo uses cutting-edge technology and powerful protectants to create hair that is brilliantly resilient and healthy-looking. It is infused with Arginine, Moringa Seed Oil, a protective Lipid, and SmartRelease Technology. Arginine is a smart-bonding molecule with both positive and negative sites, which helps to strengthen hair bonds and encourage bond renewal. The Protective Lipid in the Joico Defy Damage Protective Shampoo is the exact kind that is found in healthy hair. It acts as a protector, helping to prevent thermal, chemical, styling, and UV damage. Moringa Seed Oil is a rich source of antioxidants, Vitamins A and E, and Silica, which are all key to strong and healthy hair, and damage-resistant. The Joico Defy Damage Protective Shampoo uses SmartRelease Technology, a liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin into the hair. This helps to repair, strengthen, and protect hair from the harmful effects of daily styling.

Joico Defy Damage Protective Shampoo Features & Benefits:

The results are shiny, smooth, clean strands wonderfully resilient, and healthy-looking.

Decadently rich lather for a luxurious cleansing experience.

Gently sloughs away dirt and debris without roughing up the hair cuticle.

80% less breakage.

5X stronger hair.

Joico Defy Damage Protective Shampoo Key Ingredients:

Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage.

Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica, ingredients that are fundamental to creating healthy, strong, damage-resistant hair.

Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Maxine J. Jun 10, 2020 Verified Buyer

Defy Damage Protective Shampoo

My hairdresser had given me a sample battle of this and my hair felt so much better and the dryness was so improved that I went to the website and purchased a full sized bottle. I love it.

would buy again

would recommend

Jimmy C. May 11, 2020 Verified Buyer

Defy Damage Protective Shampoo

I use this shampoo daily. I am 65 years old but still have a full head of hair. It is gray and gets dry. This shampoo make it feel fuller and very soft.

would buy again

would recommend

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Apply to wet hair. Lather, then rinse thoroughly.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.

Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.