Joico Colorful Glow Beyond Anti-Fade Serum 2.13oz

Preserve your fierce and fabulous color with the Joico Colorful Glow Beyond Anti-Fade Serum. Formulated with nourishing Camellia Oil and Pomegranate Fruit extract, Joico's anti-fade collection helps to improve shine, strength, and protection from color fade from the elements. The Joico Colorful Glow Beyond Anti-Fade Serum puts a spotlight on hair radiance, highlighting hair and helping to prolong the freshness of your hair color. This serum helps to shield hair from harmful UV damaging rays while instantly increasing hair's shine, and reducing frizz for smoother hair strands with each use. The Camelia Oil in the Joico Colorful Glow Beyond Anti-Fade Serum is packed full of essential Omega 9 fatty acids and antioxidants, helping to seal in moisture and restore lustrous shine. Pomegranate Fruit Extract is exceptionally rich in tannins and super-antioxidants to protect the longevity of hair color. The SmartRelease Technology uses a unique liposome delivery system that continuously releases hair-loving ingredients to the hair shaft. These ingredients include Rosehip Oil, Arginine, and Keratin to rebuild hair strength, repair, and protect hair from the damaging effects of daily styling. Paired with the Colorful Anti-Fade Shampoo and Conditioner to keep your color brilliant and beautiful!

Joico Colorful Glow Beyond Anti-Fade Serum Features & Benefits:

Helps prevent hair color from fading off tone when exposed to UV or sunlight

Instantly increases shine

Boosts color vibrancy and provides softness

Reduces frizz for smoother hair in just one use

Guards against the hair-dulling effects of pollution