Joico Color Balance Blue Shampoo

Color Shampoo To Remove Brassy Orange Tones

If you're looking to banish those unwanted brassy orange, warm tones for a more natural vibrant hair color then you need this shampoo. The Joico Color Balance Blue Shampoo is just what you need to prolong color vibrancy up to 33% longer while increasing shine! Its powerful ingredients strengthen and defend the hair against environmental aggressors and elements. The Joico Color Balance Blue Shampoo is ideal for those with lightened and naturally dark brunette hair. This shampoo also helps to control static, boost shine and smoothness, and build hair strength for over 2X more resilient hair strands while providing the hair with protection. This toning shampoo uses Blue Pigments to directly attach to the hair and instantly neutralize unwanted warmth in your brunette hair strands. Joico's SmartRelease Technology uses a one-of-a-kind liposome delivery system to continuously release Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect the hair from the damaging effects of daily styling. Green Tea Extract and UV absorbers help to fight hair color fading and tonal changes to keep your hair looking fresh from the salon.

Joico Color Balance Blue Shampoo Features & Benefits:

Instantly neutralizes unwanted brassy/orange tones in lightened naturally dark brunette hair

Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos

Preserves 89% of hair color for up to 18 washes for 6 to 8 weeks

Multi-Spectrum Defense Complex helps protect color against fading

Bio-Advanced Peptide Complex delivers root-to-tip repair and protection for healthier hair with every use

Boosts shine and reduces frizz