A straightening balm that smooths and tames.
The Framesi BY Wio Straight Balm is great for even the most rebellious, disobedient hair types. It creates natural movement while increasing hair volume. This balm is great for straightening naturally curly or wavy hair with a hair dryer or flat iron. It protects your hair from humidity for all-day frizz control while nourishing the fibers with rice oil and Limnanthes alba oil. The Framesi BY Wio Straight Balm provides hair with thermal and UV protection with powerful anti-aging properties. It features a lightweight formula that never builds up on the hair strand.
Cheryl H.
Feb 01, 2023
Verified Buyer
BY Wio Straight Balm
I have thick wavy hair. This product smooths my hair and makes blow drying much easier. I love the texture!
would buy again
would recommend
karen c.
Oct 16, 2020
Verified Buyer
BY Wio Straight Balm
use with the glaze and NO sticky, feeling. Hair is super soft and natural looking! Been using this product for years
would buy again
would recommend
Katherine B.
Jul 28, 2020
Verified Buyer
BY Wio Straight Balm
Love this stuff. Been using it for years. The smell is wonderful and it makes my hair very soft and silky.
would buy again
would recommend
Anonymous
Nov 21, 2019
BY Wio Straight Balm
I really like this stuff. Everytime I use it, whether I straighten it or just wear it wavy, I get compliments and also take lots of selfies. Great for people that get frizzball hair no mater what- this product really smooths and keeps the hair in place.
would buy again
would recommend
.
Aug 15, 2014
BY Wio Straight Balm
I could have opened my own store of hair products. I have bought and tried everything on the market. You name it, I most likely tried it. Then I went back to Framesi Wio straight balm, and was reminded how good this product is! Why the heck did I bother trying others? I have fine hair, but I have a lot of it. It's naturally curly and I never like how it looks curly. I cannot just wash and go. It requires heating tools in order for me to be satisfied. This Wio Straightening balm makes my naturally curly (and naturally dry) hair so soft! It will not weigh your hair down and there is ZERO greasiness. The best indeed. A must try.
would buy again
would recommend
Leslie S.
Oct 17, 2013
Verified Buyer
BY Wio Straight Balm
As I got older I found my usual Aveda products were now making my hair dry and frizzy even though they are of excellent quality. I had used this Framesi product back in Virginia to help smooth and make my hair like silk after washings but couldn't find it locally. I found the Framesi products online and started using the Straight Balm after my daily shampoos. The balm makes my hair smooth, soft and gives it such a healthy look and feel without being heavy or greasy. Just one more great product in the Framesi line. I'm hooked!
would buy again
would recommend
Kellie G.
Oct 15, 2013
BY Wio Straight Balm
I have fine, wavy/curly hair and this stuff really works! Hair is smooth & soft without feeling weighed-down or sticky/greasy. I haven't used anything else since I've tried this product.
would buy again
would recommend
Anne S.
Feb 04, 2013
Verified Buyer
BY Wio Straight Balm
This is the product that works the best for me not only for what it does but for what it doesn't do. Doesn't weigh my hair down, isn't sticky, not overly fragrant, no build up. It's great and it's also getting hard to find in any stores or salons so luckily I found it here. If I hear that it's going to be discontinued I will buy a few cases!
would buy again
would recommend
tyann a.
Dec 13, 2012
Verified Buyer
BY Wio Straight Balm
This product works really well for me. I've been using Framesi off and on for years and it has remained one of my favorites. I do wish they would bring back the product in the small jar called Stop Frizz.
would buy again
would recommend
Anonymous
Nov 01, 2012
Verified Buyer
BY Wio Straight Balm
I love the product and have been using it for many, many years...I can't purchase BY where I live now so had to go on-line. Was especially happy with the quick service from HairCareChoices as I was just about out.
would buy again
would recommend
Anonymous
Jan 23, 2012
Verified Buyer
BY Wio Straight Balm
Loved the new product will defintley be reordering soon as I need it!!
would buy again
would recommend
Jan B.
Jan 23, 2012
Verified Buyer
BY Wio Straight Balm
I spoke with one of your sales people and she told me this was a great product. I tried it and loved it. Before I had used a gel that made my hair very stiff and sticky.
would buy again
would recommend
Anonymous
Nov 28, 2011
Verified Buyer
BY Wio Straight Balm
I live near Seattle and my friends call me Ms Frizzle. I have always had frizzy hair. Nothing worked until this stuff which makes my curls silken and shiny. 'Ruins my nickname though
would buy again
would recommend
Anonymous
Nov 16, 2011
Verified Buyer
BY Wio Straight Balm
i am so thrilled i purchased this balm! it smells great, works well and is worth every penny! it makes my hair straight and very touchable! will be ordering this on a regular basis.
would buy again
would recommend
Anonymous
May 26, 2011
Verified Buyer
BY Wio Straight Balm
Thank you HairCareChoices !! I really appreciate your service !!!
would buy again
would recommend
Anonymous
May 16, 2011
Verified Buyer
BY Wio Straight Balm
The next day after I wash my hair, its texture becomes "fuzzy". When I put on Wio Straight Balm, the fuzziness disappears. I love this product and I am going to recommend it my friends. Thank you
would buy again
would recommend
Anonymous
Mar 15, 2011
Verified Buyer
BY Wio Straight Balm
My hairdresser has been using this product on my hair for a few years. I love the way it makes my hair feel, I decided to order it for the in- between moments!
would buy again
would recommend
Anonymous
Nov 19, 2010
Verified Buyer
BY Wio Straight Balm
I use this product in combination with Biogenol Forming Glaze every time I wet my hair and they give me perfect non-frizz curls and hold.
would buy again
would recommend
Anonymous
Apr 27, 2010
BY Wio Straight Balm
Very nice, light consistency, but effectively straightens and smooths the hair.
would buy again
would recommend
On wet hair, apply liberally from shaft to ends. Blow dry straight with a round or paddle brush; or, allow to air dry to control frizz or softer curl.
On dry hair, apply before using flat iron.
On dry hair, apply before using flat iron.
Water (Aqua), Phenyl Trimethicone, Cyclomethicone, Polyquaternium-46, Hydroxypropyl Guar, Dimethiconol, Manganese Carbonate (Rhodochrosite), Hydrolyzed Wheat Protein PG-Propyl Silanetriol, Sodium Polycrylate, Hydrogenated Polydecene, Trideceth-6, Benzophenone-4, Fragrance (Parfum), Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.