Parabens in personal care products act as preservatives and antimicrobials. Parabens are inexpensive synthetic preservatives and therefore more popular than more expensive plant-based ingredients. The most common types of parabens used in cosmetics are: Butylparaben, Ethylparaben, Isobutylparaben, Isopropylparaben, Methylparaben and Propylparaben.
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Pravana is uncompromising quality hair care. PRAVANA shampoos and conditioners are infused with our exclusive Naturceutical Complex - Meso-American natural botanicals, known for their therapeutic and healing properties.Show less