Parabens in personal care products act as preservatives and antimicrobials. Parabens are inexpensive synthetic preservatives and therefore more popular than more expensive plant-based ingredients. The most common types of parabens used in cosmetics are: Butylparaben, Ethylparaben, Isobutylparaben, Isopropylparaben, Methylparaben and Propylparaben.
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Living Proof is haircare for the hypereducated, created in 2005 by an unlikely mix of hairstylists and elite professors from MIT University,Show less