Clean Salon

No artificial colors means there are zero color additives, FDA approved or otherwise. This include, but not limited to, FD&C Dyes, D&C Dyes, CI number colorants, ect.

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Experience transformative beauty with Alter Ego Italy Hair Care at Beauty Care Choices. Fusing science and nature, their products deliver exceptional results while embracing sustainability. Discover a world of vibrant, healthier hair today.Show less