Alter Ego Italy ChromEgo Anti-Orange Shampoo

Neutralize, nourish, and revitalize your brunette hair with the Alter Ego Italy Chrom Ego Anti-Orange Shampoo.

The Alter Ego Italy Chrom Ego Anti-Orange Shampoo uses the blue pigment in the formula to neutralize the unwanted warm copper tones in natural or colored light brown hair (tones 3-6). This shampoo deeply moisturizes and nourishes the hair leaving it light, silky, and radiant. The Alter Ego Italy Chrom Ego Anti-Orange Shampoo helps to enhance the cool tones of brown, giving it a neutral brown tone.

How does blue pigment counteract orange? Blue pigment counteracts orange because they are complementary colors. Complementary colors are pairs of colors that, when combined, cancel each other out and create a neutral gray or white color. In the context of color theory, blue is considered the complementary color to orange. When blue pigment is applied or mixed with orange, the two colors work to neutralize each other. This is because blue light contains wavelengths that are opposite to those of orange light on the color spectrum. When these opposing wavelengths mix, they create a visual effect that reduces the intensity and brightness of both colors.