For unrivalled bold, direct dye color effects that last up to 20 washes so you can embrace the color revolution with hot trends like Mermaid hair & Color Melting.
New Intense Color
DIRECT APPLICATION
"¨Do not use developer. Apply directly to pre-lightened hair for intense bold colour effects."¨
"¨PASTEL MIXING
"¨For soft pastel results, mix any shade with IGORA ColorWorx Diluter White.