The Matrix Keep Me Vivid Shampoo is made with a high-performance formula to keep hair color vibrant and gleaming. Gently cleanses the hair while maintaining the vibrancy of fast-fading colors. Sulfate-free and works great for all hair color types like brunettes, blondes, pastels, reds, coppers, mocha, and more! When paired with the Matrix Keep Me Vivid Conditioner, your hair color can last for up to 21 washes and benefit from increased shine. The Matrix Keep Me Vivid Shampoo features a delightful fragrance of vanilla, coconut, and cotton candy.
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