If you are looking to add sparkling glimmering tones to platinum blonde, snow white, or beautiful silver hair then the Joico Color Balance Purple Shampoo is just what you're looking for. This shampoo is formulated to neutralize unwanted brassy/yellow tones while protecting against color fading, leaving you with hair that is shiny and frizz-free. This toning shampoo helps to create hair strands that are 2X stronger overall and gives the hair long-lasting results through 12 washes, keeping your hair looking salon-fresh longer. The Joico Color Balance Purple Shampoo is formulated with pure Violet Pigments that attach directly to the hair to instantly neutralize unwanted warmth in your blonde locks. A Multi-Spectrum Defense Complex helps protect color against fading, while a Bio-Advanced Peptide Complex delivers non-stop repair and protection for healthier hair. This shampoo also uses Green Tea Extract and UV absorbers to fight against hair color fading and tone change, and the SmartRelease Technology uses a liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin into the hair to repair, strengthen, and protect strands from the damage caused by daily styling.
Joico Color Balance Purple Shampoo Features & Benefits: