Parabens in personal care products act as preservatives and antimicrobials. Parabens are inexpensive synthetic preservatives and therefore more popular than more expensive plant-based ingredients. The most common types of parabens used in cosmetics are: Butylparaben, Ethylparaben, Isobutylparaben, Isopropylparaben, Methylparaben and Propylparaben.
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Experience transformative beauty with Alter Ego Italy Hair Care at Beauty Care Choices. Fusing science and nature, their products deliver exceptional results while embracing sustainability. Discover a world of vibrant, healthier hair today.Show less