An everyday ritual shampoo for detoxifying and anti-pollution. Smog, fine particulate, heavy metals and more are all a part of the urban lifestyle. These air pollutants can cause your hair to prematurely age, become dehydrated, and promote dullness. Combat the urban environment with Alter Ego Urban Proof Shampoo. The Urban Shield Technology in this shampoo is rich in active ingredients that detoxify from any pollutants on your hair and provide maximum protection from tomorrow's pollutants. Formulated with activated vegan charcoal for gentle yet thorough cleansing. Your hair will be left shiny, weightless, and clean.
Apply on the scalp with wet hair and lather for a few minutes. Rinse thoroughly and, if necessary, repeat the application.
Aqua. Sodium lauroyl methyl isethionate, Disodium laureth sulfosuccinate, Cocamidopropyl betaine, Sodium chloride, Acrylates copolymer, Sodium lauroyl sarcosinate, Citric acid, Parfum, Benzyl alcohol, Sodium hydroxide, Coco-glucoside, Sodium methyl isethionate, PEG-120 methyl glucose dioleate, Lauric acid, Glyceryl oleate, Guar hydroxypropyltrimonium chloride, Panthenol, Zinc laurate, Trisodium ethylenediamine disuccinate, Sodium laurate, Polyquaternium-10, Benzoic acid, Sodium benzoate, Charcoal powder, Potassium olivoyl PCA, Sodium cocoyl glycinate, Sodium gluconate, Sorbic acid.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
Product information such as ingredients may change. Always read the packaging or instructions for use before using the product.
